by Erika Montgomery | Oct 20, 2021 | Media Coverage, Public Relations
In my career before public relations, I had the privilege of working for a variety of news stations across Washington state. One of my many duties, which I both looked forward to and dreaded at the same time, was sorting through literally thousands of media pitches...
by Erika Montgomery | Oct 4, 2021 | Marketing, Public Relations
Do you understand the difference between a press release and a media pitch, or an electronic press kit and an editorial calendar? Keep reading for a guide that shares the differences between the eight most common public relations documents: Electronic press kits...
by Phoebe | Sep 17, 2021 | Public Relations
Are you trying to pitch your brand to the media? Get ready for your close-up with this helpful public relations tip! When you send your story idea, make sure the most important details are in the first sentence or two. Want help connecting with the media? Contact...
by Erika Montgomery | Aug 18, 2021 | Marketing, Public Relations
What makes your press strategy successful? Landing high-quality media coverage through media pitches requires a lot of research, carefully crafted messages and well-timed follow up. If you haven’t experienced success, there may be some easy fixes! Make sure your...
by Phoebe | Aug 13, 2021 | Public Relations
Are you trying to get in the media spotlight? Put yourself in the audience’s shoes when creating your next pitch. Ask yourself why the readers would be interested in what you have to offer and use that to create your story idea! I wouldn’t ask a reporter to cover a...
by Erika Montgomery | Jul 21, 2021 | Business Tips, Public Relations
It is important to say thank you when it comes to public relations and marketing, but how do you go about thanking someone effectively? When To Say Thanks Showing your appreciation is an often overlooked part of public relations.It’s shocking how often business owners...
