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Social Media Changes and Their Business Impact

Social Media Changes and Their Business Impact

by Erika Montgomery | Mar 3, 2016 | Business Tips, Social Media

Social media companies continue to add or update features in an attempt to increase the time users spend scrolling through posts. Do you know how these changes will impact your company? Recently, Facebook and Twitter announced changes that will impact how your...
Blogging & Social Media for SEO Results

Blogging & Social Media for SEO Results

by Erika Montgomery | Feb 25, 2016 | Blogging Tips, Digital Marketing, Social Media

There’s no question that blogging weekly and posting on social media daily are two of the best and most important ways to boost the online visibility of your business. You may have heard about search engine optimization (SEO), editorial calendars and a variety of...
How to Use Social Media for Outstanding Customer Service

How to Use Social Media for Outstanding Customer Service

by Erika Montgomery | Feb 11, 2016 | Social Media

Customer service is a big deal. It’s estimated that American businesses lose more than $40 billion annually because of poor customer service. How does your company do in this area? Do you go above and beyond or just scrape by? Do you use social media as a...
Guide to Using Twitter for Social Media Marketing

Guide to Using Twitter for Social Media Marketing

by Erika Montgomery | Jan 21, 2016 | Blogging Tips, Social Media

Is your business using Twitter for social media marketing? Larger social networking sites like Facebook tend to get all of the love from marketers, however, Twitter is a fantastic vehicle to spread the good news about your company! Many business owners don’t know...
28 Social Media Marketing Tips: How to Use Networks Differently

28 Social Media Marketing Tips: How to Use Networks Differently

by Erika Montgomery | Jan 14, 2016 | Social Media

Social media marketing is a big part of what I do for a living, so it’s not surprising I enjoy using networks like Facebook and Instagram in my free time, too. One of my biggest pet peeves, however, is people using all of the various social sites the exact same way....
3 Marketing Lessons from Honest Beauty

3 Marketing Lessons from Honest Beauty

by Erika Montgomery | Dec 30, 2015 | Digital Marketing, Marketing, Social Media

After her successful business venture with The Honest Company, Jessica Alba decided to take on the makeup industry and create a line of Honest Beauty products. The items available range from facial cleanser and wash to eyeliner and lipsticks. Here are three lessons in...
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