by Erika Montgomery | Dec 2, 2019 | Digital Marketing
A long time ago in a galaxy far, far away the marketing behemoth that is Star Wars was just beginning to find its feet. Originally costing $11 million to make, its adjusted value of $45 million today is still less than 20 percent of what’s being spent to create the...
by Erika Montgomery | Nov 22, 2019 | Marketing
“Marketing without data is like driving with your eyes closed.” – Dan Zarrella If you want to know how to improve your content marketing strategy, open your eyes and take advantage of the valuable marketing metrics you have at your fingertips. In this article, I will...
by Erika Montgomery | Nov 18, 2019 | Digital Marketing
We can’t say this enough: video content as part of a digital marketing strategy is the way of the future. According to The New York Times, “We’re entering a ‘post-text world.’ Multimedia will soon dominate every channel. In other words, using writing to...
by Erika Montgomery | Nov 15, 2019 | Digital Marketing, Marketing, Public Relations
I will never forget attending orientation at the college I was planning on enrolling in and realizing I didn’t really know what I wanted to specialize or major in. When I mentioned to my adviser that I really enjoy talking to people, advertising and creative...
by Erika Montgomery | Nov 11, 2019 | Marketing
With less than two months left in the year, it’s imperative you create your new marketing strategy for 2020 now. How can you make sure it’s successful? There are nine key elements you should include to ensure your plan accomplishes your goals. 9 Elements For An...
