by Erika Montgomery | Feb 25, 2019 | Digital Marketing
This post was originally published in July 2016. Did you know consumers are 131 percent more likely to buy from a company after they consume early-stage, educational content such as an informative blog post? And companies that blog typically have 97 percent more...
by Erika Montgomery | Feb 11, 2019 | Social Media
This post was originally published in June 2016. If a picture is worth a thousand words, then a meme or infographic must be worth a thousand likes, right? The use of visual content is crucial to the success of a social media marketing campaign and for encouraging fan...
by Erika Montgomery | Feb 4, 2019 | Marketing, Public Relations
The marketing trend is impossible to ignore, even for someone like me who cut the cable cord five years ago and isn’t looking back. Businesses of all sizes are getting off the sidelines, embracing their corporate social responsibility (CSR) and becoming active...
by Erika Montgomery | Jan 21, 2019 | Social Media
Is advertising part of your social media strategy? While organic social media marketing plays an important role in a successful content marketing campaign, it’s becoming more and more important to pair your non-paid updates with a paid strategy. According to PwC’s...
by Erika Montgomery | Dec 28, 2018 | Digital Marketing
Managing email marketing can feel like a daunting task for any business. How often do you send emails? What promotions do you include? What content are your consumers interested in? After all the hard work to make these decisions, months or even years later, your...
