Twitter marketing, or marketing on Twitter, is a beneficial move for businesses everywhere. The site alone has over 200 million registered users and can be viewed in more than 30 languages. The social network, which is a mere 7 years old, is already one of the most-used websites in the world. Although it is extremely popular, this social network phenomenon is still growing and evolving, and is becoming ever-more geared toward the marketing efforts of businesses. These factors make Twitter marketing a good choice for all companies looking to grow.
Does your company have an account on Twitter?
The majority of Twitter marketing can be completed by posting tweets. These 140 character or less messages can be effective despite their small size. This is where content marketing factors in. Get content marketing tips here.
Tweets should also include hashtags, or the highlighting of keywords by way of a “#” symbol. Hashtagged words connect people to discussion forums on the same topic(s), and make your posts more easily found. It is always a good idea to attach links to tweets as well. The links should add to the relevance of the post and can connect your audience to related articles, videos, infographics, etc.
Twitter marketing isn’t just about tweets though. It also includes the use of Vine, Twitter’s video sharing app. These 6 second maximum videos are a great way to advertise or share messages about your brand. The videos are able to grab customers’ attention with their visual appeal.
There are many ways for companies to market on Twitter, and the site is currently making the process of Twitter marketing for brands even better. Twitter recently made changes to its self-serve ad platform, allowing small businesses an increased opportunity to engage with customers through analytic programs. These tools help companies target their desired audience with greater precision and add ease to the process Twitter marketing.
The goal of Twitter marketing is for companies to have a prominent presence on Twitter and effectively bring interest to their brand. Begin your Twitter marketing strategy today! Have questions about it or need a hand? Three Girls Media’s team has a lot of Twitter expertise and we’re happy to help.
Special Offer: Complimentary Consultation
Three Girls Media & Marketing Inc. is a public relations and social media management agency with teams in Silicon Valley and the Seattle area. We love working with small and emerging companies across the nation to raise their brand awareness and name recognition. We offer a complimentary 30-minute phone consultation with our CEO and can answer your questions and discuss your specific marketing needs.
Call 408-871-0377 or Contact us today to arrange yours!
Photo Credit: shawncampbell