4 Marketing Plan Lessons from Frozen

My daughter, like so many little girls these days, is obsessed with Frozen. We watch it at least 5-7 times a week at our house. So obviously, my mind started making the connections to public relations and a successful marketing plan.

4 Marketing Plan Lessons from Frozen

Don't miss these marketing plan lessons from Frozen.

Don’t miss these marketing plan lessons from Frozen.

(Fair warning, there are a few spoilers ahead)

  1. Listen. As you may remember, the trolls jump to a few conclusions when Kristoff brings Anna to them; in fact, they almost end up married! Just like the trolls should have listened to what they were trying to say, you need to listen to what your customers and followers are trying to say. In addition to flat out asking for feedback, pay attention to social media updates they comment on or like, and take the time to look at your Google Analytics to see how they’re finding you and which pages of your website they’re most interested in.
  2. Success takes time. Just like Anna shouldn’t expect true love right away (“You can’t marry a man you just met.”), a successful public relations and marketing plan takes time. Don’t expect everyone to know about your business right away.
  3. Continue reading

Marketing Plan Tip: Using Google Plus for Business

Did you include social media as a component of your marketing plan this year? Which networks are you focusing on? If Google Plus isn’t part of the plan yet, it should be.

Google Plus Statistics

Here's why Google Plus needs to be part of your company's social media marketing plan.

Here’s why Google Plus needs to be part of your company’s social media marketing plan.

Google Plus is an incredibly valuable resource for business owners – especially when it comes to increasing website traffic. Just look at these statistics:

  • 300 million active users; 63% male, 37% female
  • 22% of US online adults visit Google Plus each month, which is the same number who use Twitter and more than those who use LinkedIn, Pinterest or Instagram.
  • 28% of Google Plus users make at least $60,000 per year
  • Top brands have 90% as many followers on Google Plus as on Twitter and more followers than on YouTube, Pinterest and Instagram combined.
  • Google Plus posts generate almost as much engagement as Facebook updates and almost twice as much engagement as their Twitter updates. Continue reading

How Your Public Relations and Marketing Plan is Like Marriage

Over the last couple of weeks, Stefanie’s written about public relations and marketing plan lessons you can learn from proposals and weddings; make sure you check out her articles and congratulate her on her recent engagement! But in the meantime, I thought it would be fun to jump off her posts and explain how your company’s public relations and marketing plan is like marriage. Granted, I’m still a bit of a marriage newbie, but with 5+ years under my belt, I think I have some insight to offer.

How Your Public Relations and Marketing Plan is Like Marriage

Here are four ways your company's public relations and marketing plan is like marriage.

Here are four ways your company’s public relations and marketing plan is like marriage.

Here are four ways your company’s public relations and marketing plan is like marriage.

  1. It takes time and work. Anyone that’s been married for a while will tell you it’s not always rainbows and puppy dogs tails. There are times you need to do things you don’t want to do. It takes time and work to learn and grow together just like it takes time and work to get the word out about your company. From carefully crafting copy on your website to building a social media following, it’s important to remember that Rome wasn’t built in a day – your public image won’t be either. Continue reading

Public Relations & Marketing Lessons from Enders Game

I’ve loved Enders Game since I read it in 7th grade, so when I heard they were finally making a movie version, part of me was excited to see it on the big screen, while another part was worried Hollywood would destroy one of my favorite stories. When it finally came out, I walked into the theater with cautious optimism, and I have to say I was happy with the result.

Of course there are parts of the book I wish there had been time to include, but when you’re limited to a couple of hours, cuts need to be made. This is true of public relations, too. There’s always more you can be doing, but as a small business owner you just don’t have time. So, like the Enders Game script writers had to focus the story, how do you focus your marketing plan? Here are 3 tips.

3 Public Relations & Marketing Plan Lessons from Enders Game

  1. Here are 3 public relations & marketing plan lessons from Enders Game.

    Here are 3 public relations & marketing plan lessons from Enders Game.

    Focus on your main message. One criticism I heard of the movie is that it didn’t develop some of the secondary characters as well as the novel did. But as the scriptwriters knew, when you’re limited on time, you need to stick to the main character: Ender. Similarly, you need to stick to your company’s main message. As you create your marketing plan and follow through with your public relations strategy, make sure you keep your primary focus front and center. Continue reading

Marketing Plan Tips: Making Your Public Relations Time Count

How can you make your public relations time count?

How can you make your public relations time count?

I love to make lists! It wouldn’t surprise me if a lot of public relations pros do. In fact, I recently switched my to-do list back to a paper planner and started color coding with Post-Its and blue, yellow, orange and green highlighters. Needless to say, I’m a happy camper! But as someone that enjoys making lists, it’s important for me to remember that every single task I add needs to have a specific purpose.

This brings me to my point: Does everything you spend your valuable public relations time doing serve a purpose in you overall marketing plan?

Marketing Plan Tips: Making Your Public Relations Time Count

Completing individual public relations tasks is a waste of your valuable time if they aren’t part of the plan. You might write an amazing blog post or have the best website ever, but if these aren’t pieces of your overall marketing strategy, your efforts are wasted. Continue reading