Learn how to build strong media connections and find the perfect public relations agency for your small business!
Have you found your business suddenly picking up and reaching new heights? Do you have bloggers, reporters and journalists knocking down your door to get their hands on your product to share with their audience? Maybe you have an amazing item but you don’t know how to get it the attention it deserves. These are all scenarios where it pays to hire a professional publicist or public relations firm to handle the delicate media balance on your behalf. So how do you find a great PR agency that fits the needs of your business? Keep reading to find out!
4 Keys to Building Successful Media Relationships
The key element in public relations is the media; there is no way around this fact. They are the vehicles which spread awareness of your product or service to the world, and building relationships with them requires time and effort. Strong connections within the media are built upon consistency, trust and dependability. We understand that in theory, these concepts are not foreign, but for a small business owner or entrepreneur it can be a very confusing road to travel. Here are 4 keys to successfully build relationships with reporters and journalists. Continue reading
Discover the secrets on how your small business can use social media successfully.
Most of today’s population has at least one social media account where they connect with friends and family as well as their favorite brands. In order to reach your audience in a direct and engaging manner, it is vital that your small business is on social media as well. If you’re unsure on how to create a social media strategy that connects meaningfully with your customers, keep reading for the steps to success, pitfalls to avoid and several ways to add a little personality into your account.
5 Steps to Get Started on Social Media
The world of social media can be daunting, stressful and chaotic, but extremely rewarding in the end. For many small business owners, social media marketing is a new and scary thing, but these simple steps should get you on a track to success.
- Research –Before you take the plunge and jump into social media marketing for your small business, take the time to research your brand’s audience. Are they more likely to be on Twitter, Facebook, Google+, LinkedIn, Instagram or Pinterest? What times of day are they the most active online? What kind of information are they interested in from social media? These are all crucial questions you need to find the answers to in order to make the most out of your social media attempts and connect with your audience.
- Plan – After you have done your research, it is time to come up with a game plan. Diving head first into social media marketing without any sort of plan is like moving without boxes! This step is when you need think about the frequency you post, the time of your posts and your goals for social media. After you have a clear vision for your social media, set aside time every week so you can plan and draft your next set of social media. Doing this will ensure that you have fresh content ready for your audience to enjoy.
- Organize – Now that you have a plan, sort out your priorities. What tools can you utilize to make your life easier? For social networking, schedule your posts ahead of time. Websites like HootSuite and SproutSocial allow you to organize your social media days or even weeks in advance. Organization is key to keeping stress levels at a minimum.
- Execute – You are now ready to post your first round of social media. It’s really not that scary to tweet, post and/or pin. One thing to remember during this step is do not get discouraged if you aren’t seeing immediate responses. It takes time and consistency to build your audience; keep pushing forward and your patience will be rewarded!
- Reflect – How did it go? What could you do next time to make it less stressful? Social media marketing is always changing, so take time to reflect on how your campaign is going. What worked last week may not be working this week. New trends are always on the rise and old ones fade into background noise. One thing is for sure: when it comes to social media there’s always room for improvement.
What out of the box ideas have you thought of to market your business?
We all know the basics of marketing and branding our businesses. We know that social media is vital. We know that it is important to buy advertising in strategic places. We know that we need to carry our business cards with us all the time. These methods of marketing are all valuable and effective, but everybody does these things. If you want people to really notice your small business, you’re going to have to get creative with your marketing and branding. Here are a couple of out-of-the-box ways to promote your business.
Use Your Car
Wearing a company branded shirt or carrying a bag printed with your business name and logo are great ways to passively market your company. Why not apply that same logic to your car? It is incredibly easy to get magnet signs for cars printed up for relatively low prices (most run around $30ish). Then you just stick the signs to your car doors and every time you go somewhere, you’re marketing your company! The great thing about this option is that it isn’t permanent. If you get a new car, the signs can simply be switched to the new vehicle. Continue reading
YouTube is not just for home movies and music covers. It is a great way for business owners to gain a meaningful following of online subscribers. Using a YouTube channel can help with your brand’s online reputation. Here are 4 tips for getting the most out of channels on YouTube for business owners.
YouTube for Business Owners: 4 Tips
- Post Regularly
The most popular channels on YouTube post regular content on a consistent basis. Adding new and relevant videos as often as possible will bring your channel to the forefront and drive subscribers. Ideally, try to always post at the same time of day so your viewers know where and when to find you. Continue reading
You can learn a few social media marketing lessons from clam digging.
This past weekend I took part in the first clam dig of the season. My dad and I went down to Pacific Beach near Ocean Shores to participate in the much anticipated events. During this two day, rain filled adventure, I not only learned how to find and hunt for clams, but also lessons that can be transferred into social media campaigns.
3 Social Media Lessons Learned from Clam Digging