We’ve said it before: Being nice can set you apart. I was recently reminded of this again thanks to one of our client’s blog posts. Tony Quintong of Securieon posted an article on his site about one rule to live by in business: Treat others as you would want to be treated. The whole idea is that no matter who you’re working with, the way you interact with them can play a big role in how successful you are in your business.
Here’s some of what Tony wrote:
Here’s the essence of this observation: It’s a Glengarry Glen Ross world of pushy real estate salesmanship. We live in a plethora of readily accessible information. There is no need for the capital required of the Procter & Gamble’s or Mattel toy companies of the world. Market research of what a client is likely to buy – and why – is a few keyboard taps away, yet how many sales people really do their homework? Here is a simple Sales 101 Training approach to catching a prospect’s attention:
- Do the homework on the person and their company
- Develop a solution statement based on their needs – not on your unfounded opinion
- Provide an insightful view on their industry/company challenges
- Follow up with a compelling point of interest to them
If you want the potential customer to be receptive, treat them as you would want to be treated. If you don’t agree or have not considered their point of view, its ok with me; however I would seriously consider another profession.
Have you taken the time to actually do the homework, listen to your customers and find a compelling point of interest to them? Not only can this help you make the sale, but it can help you develop a marketing strategy to actually reach your target audiences effectively!
Photo Credit: JodiWomack