Launching a new product or service? Here are some tips to get you on the right track.
You have worked endlessly and tirelessly to create your new service or product and now that it’s finally ready, you want to make sure it gets as much exposure as possible. Where do you go from here? How do you choose the right date to let the world know of your creation? Unfortunately, there is no such thing as the perfect moment to launch your new service or product and there isn’t a one size fits all solution. However, here are two things you can do to get your launch on the right track.
Pick the right season. According to JigsawBox, there are two times of the year when your service or product has the best chance for exposure: January and September. The reason for January is simple, at the beginning of the year most people are still very enthusiastic about their personal New Year’s resolutions, such as making a positive change in their lives, as well as businesses trying to kick off the year strong. September also brings a good time to launch; whether one recognizes it or not, the back to school season has a way of making people feel like they should regroup and get back on track with their goals.
Plan your launch around an industry’s event. At this point, no one knows your market better than you do. Think about possible trade shows where you could display your product or a networking event where you could introduce your business’ new service.
There is no better time to get started than now! The more you wait for the perfect moment, the more opportunities could be passing you by. Take charge right away and if you need help launching your new service or product, give us a call and ask how we can help your business get the exposure it deserves!
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