What marketing lessons can you learn from “President Underwood?”
If you watched the last Republican Debate of the year on Tuesday, you may have noticed an odd commercial from a politician you may not have heard of. This “politician” is none other than President Frank Underwood from the hit show “House of Cards.” This ad seamlessly fit in with the other political promos and serves as a model for marketing success. Here are lessons in marketing your brand can learn from “FU 2016.”
- Social Media Marketing
If you follow “House of Cards” on Twitter (@HouseOfCards) you would have seen a breaking news tweet on Tuesday morning that informed followers to watch for a special announcement by President Underwood during the GOP debate. Small businesses can benefit from social media marketing because it is a quick and efficient way to share company and product news. I was planning on watching the debate anyway, but the upcoming “House of Cards” announcement ensured I would be tuning in.
- Website Marketing
During the promo, an intriguing URL was shown on the screen: www.FU2016.com. While you may know that FU are the initials of the television president, you can’t help but be intrigued by the tongue-in-cheek website. Besides the fun name, the site clearly explains his campaign policies and what you need to know about him. A successful marketing campaign can really only begin with a solid website. This is where the majority of consumers will seek out information and make their decision about your brand.
- Word-of-Mouth Marketing
This final marketing lesson comes from a combination of the first two. On the site, Frank Underwood provides Facebook and Twitter headers as well as stickers and posters for supporters to use. Word-of-mouth marketing cannot be underestimated and providing followers with the tools they need to spread your message is an important step. If your business decides create marketing images, follow this size-chart for all different platforms.
President Frank Underwood may be a fictional character, but his marketing lessons are very real. Represent and promote your brand successfully through social media, website and word-of-mouth marketing. What else can you learn from “House of Cards?”
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