by Erika Montgomery | Dec 19, 2019 | Digital Marketing
How do you approach your content marketing strategy? In this week’s video, CEO Erika Taylor Montgomery explains the importance of using a multi-pronged approached to reach your audience most effectively. [getCallout...
by Erika Montgomery | Dec 18, 2019 | Marketing
A version of this post originally ran August 13, 2012. Though media advisories and press releases both help spread the word about your business to the media, they have slightly different purposes. A press release is sent either in the hopes a journalist will run a...
by Erika Montgomery | Dec 16, 2019 | Blogging Tips, News
Taking the time to update your approach to blogging for 2020 will keep your strategy fresh and effective! After all, each new year brings its own set of new blogging trends as digital media and consumer preferences evolve. Updates to search engines like Google and...
by Erika Montgomery | Dec 14, 2019 | Digital Marketing, Social Media
Each new year brings its own trends and hashtags, so I keep my eyes wide open this time of year. In my research, I sniffed out some major policy changes coming soon to social media platforms like Facebook and Instagram. Stay on top of these and more to retool your...
by Erika Montgomery | Dec 12, 2019 | Digital Marketing
Your audience is looking for interesting content on your social media – they don’t want to be bombarded with sales messages! In this week’s video, CEO Erika Taylor Montgomery explains the importance of using the 80/20 rule of content marketing to build a loyal...
