by Erika Montgomery | Apr 12, 2023 | Content Marketing, Marketing
In marketing we often treat customers as imaginary buyer personas who supply a business’s profits, but it’s important to remember that customers are real human beings with emotions and thoughts that can be influenced by your content marketing strategy. Being human...
by Erika Montgomery | Apr 10, 2023 | Advertising, Marketing
If you frequent LinkedIn, chances are you’ve heard marketers mention “ad tech” and “mar tech” before, and if you’re like me, you’ve wondered what these ubiquitous terms are. Are these newer marketing trends to watch out for?As marketers, staying updated on the dynamic...
by Erika Montgomery | Apr 5, 2023 | Blogging Tips, Marketing, SEO
As we all know, the world of marketing is incredibly dynamic. Trends are volatile and marketers need to adapt to them quickly and efficiently for success. This can be intimidating, but once you build your strategy to the point where your foundation is strong, the...
by Erika Montgomery | Mar 29, 2023 | Marketing, Social Media
One of the most effective ways to communicate complex data to your audience is through infographics. Unfortunately, drafting effective documents is not always easy. Fortunately, we can help you choose the right words to get you started. Picking out amazing images and...
by Erika Montgomery | Mar 27, 2023 | Digital Marketing, Public Relations
In today’s digital era, most businesses communicate digitally with their customers. To some, the importance of a press release may seem outdated or old-fashioned, as other social media channels have taken precedence. Why are press releases still an important facet of...
