by Erika Montgomery | Nov 20, 2017 | Digital Marketing, Social Media
Whether you’re announcing a product launch, a social media promotion, a fundraising campaign or your next event appearance, social media advertising should be an important piece of your business’ digital marketing campaign. While there are many social networks to...
by Erika Montgomery | Nov 17, 2017 | Digital Marketing
Search Engine Optimization (SEO) has come a long way since it was first introduced and has become an integral part of online marketing strategies. In fact, it’s still growing! Most marketers believe SEO’s effectiveness to connect with people is improving and is...
by Erika Montgomery | Nov 14, 2017 | Marketing, Public Relations
How much of your company’s budget should you spend on public relations and marketing? Emily Sidley (Senior Director of Publicity) offers helpful advice in this video. Want to learn more about public relations and marketing? Check out more of our recent blog posts!...
by Erika Montgomery | Nov 13, 2017 | Marketing
Stranger Things is clearly one of the most popular shows these days. The second season dropped at the end of October, and within the first three days, all episodes averaged around four million viewers across the U.S. Why is the show so successful, and how can you...
by Erika Montgomery | Nov 10, 2017 | Business Tips
What do you think of when you hear the words “brand positioning” or “corporate identity”? When it comes down to it, your company’s brand strategy needs to be more than a catchy name and bold logo. You need to determine what your identity is and let that affect how you...
