by Erika Montgomery | Aug 10, 2022 | Business Tips, Marketing
Do you know what a boilerplate is and why you should have one for your business? Learn why they are important in your public relations and marketing efforts and how to write one for your organization. What Is A Boilerplate? A boilerplate is a ready-to-use piece...
by Erika Montgomery | Aug 8, 2022 | Marketing, Social Media
The majority of content marketing strategies can easily cross generational lines and work with virtually any audience. Ideas such as utilizing user-generated content, engaging with your audience on your social media channels and including a specific call to action at...
by Erika Montgomery | Aug 3, 2022 | Marketing, Social Media
Ask yourself this question: Are you more likely to follow and engage with a company on social media that has inconsistent posting, a messy feed and boring photos or an account that has visually appealing content, a reliable posting schedule and a consistent brand...
by Erika Montgomery | Aug 1, 2022 | Digital Marketing
Video is the king of content; if your business is not using it to engage with your audience, you may want to rethink that decision. According to Statista, about one-quarter of internet users spend 10 hours or more a week watching videos. Since YouTube has more than...
by Erika Montgomery | Jul 27, 2022 | Marketing
NBC’s “30 Rock” is witty, entertaining and quite surprisingly chock full of valuable marketing lessons. Take a walk down memory lane with me as I discuss five important content marketing lessons you can learn from this fan favorite. Know When To Embrace Change In the...
