by Erika Montgomery | May 29, 2014 | Blogging Tips, Digital Marketing, Marketing, Social Media
The hyperlink is a potential boon for business. These blue underlined words carry a lot of weight with search engines. The trick is to use hyperlinks effectively to maximize traffic to your website or social media platform. With that in mind, here are three basic...
by Erika Montgomery | May 27, 2014 | Blogging Tips, Digital Marketing, Public Relations, Social Media, Three Girls Media
As much I wish it were true, creating an awesome website will not automatically put your company at the top of the Google search where thousands will flock to check out your new content. While it’s incredibly important for a website to be user friendly,...
by Erika Montgomery | May 26, 2014 | Public Relations
A few weeks ago I wrapped up my series on creating a media game plan, writing pitches and following up with the press, but there’s an aspect of the process I touched on that I wanted to spend a bit more time with: sending samples. Why Send Samples? For every...
by Erika Montgomery | May 22, 2014 | Digital Marketing, Marketing, Public Relations, Social Media
Seniors are the fastest growing demographic on social media sites like Facebook, Twitter and Skype. An estimated 39 million seniors now login almost daily to check their accounts. Companies who ignore this demographic do so at their peril; people 65 and older have 47...
by Erika Montgomery | May 21, 2014 | Digital Marketing, Marketing
Recently I’ve been trying to expand my culinary repertoire. I am not very good or creative yet, but I feel it will come with time. This venture to be a foodie extraordinaire has led me to find that SEO is a lot like cooking, and trying to rank high on Google is...