by Erika Montgomery | Jan 12, 2022 | Digital Marketing, Marketing
Social media influencer marketing is a powerful digital marketing strategy that can create quick sales conversions, increase brand visibility and drive genuine engagement for your company. Influencers are people who affect and inspire others through social media...
by Erika Montgomery | Jan 10, 2022 | Blogging Tips, Marketing
At this point and time, blogging has been around for nearly 20 years – since 1994 to be exact. While at first it was primarily something that people did to share their creative writing publicly, it has since grown to be a powerful marketing tool for businesses of all...
by Erika Montgomery | Dec 29, 2021 | Business Tips, Marketing
Social media marketing lessons can be found anywhere you look, even outside of the traditional marketing world. If you’ve ever seen “The Devil Wears Prada,” you know that the Editor-in-Chief of Runway Magazine is filled with quick and icy insults to her assistants and...
by Erika Montgomery | Dec 27, 2021 | Digital Marketing, Marketing, Social Media
Since the hashtag first hit the social media scene, it has swept users off their feet. The simple symbol rebranded the “pound sign” or “number sign” and secured its place in our culture; it is not going anywhere anytime soon. When first encountering this popular...
by Erika Montgomery | Dec 22, 2021 | Marketing, Social Media
Choosing a social media platform for any organization can be daunting. Nonprofits work with limited funds, so they need to be even choosier about which channels best serve their needs based on their audience, time and resources. When considering which social media...
