by Erika Montgomery | Apr 6, 2013 | Business Tips
If you have never heard of disruptive innovation before, then you may think this term is referring to any act that disrupts or stops innovation from occurring. However, this is not the case. Disruptive innovation is actually something positive and can help drive a...
by Erika Montgomery | Apr 5, 2013 | Marketing, Media Coverage, Public Relations
Appreciation is something that helps build and strengthen business and colleague relationships. Thank you notes are a way of showing gratitude for professional services, and as a business owner, maintaining positive relationships with your clientele, colleagues and...
by Erika Montgomery | Apr 4, 2013 | Public Relations
Relationship building is an important part of any business. In addition to networking with other business owners, relationships with reporters are some of the most important types of connections you can make and maintain. If you have a good relationship with a...
by Erika Montgomery | Apr 3, 2013 | Business Tips, Marketing
We all know that large corporations spare no expense when it comes to the business marketing of their products. But did you know that 99.7% of all companies in the country are actually classified as small businesses? So what can a small business owner do to make sure...
by Erika Montgomery | Apr 2, 2013 | Marketing, Public Relations
Public relations is a very powerful tool to promote yourself or your small business, but if you don’t do it for a living, it can also be very daunting. Part of the reason people often buy costly advertising is for its simplicity; you pay and see immediate...