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Press Strategy: 10 Media Pitching Mistakes and Their Simple Fixes

Press Strategy: 10 Media Pitching Mistakes and Their Simple Fixes

by Erika Montgomery | Aug 18, 2021 | Marketing, Public Relations

What makes your press strategy successful? Landing high-quality media coverage through media pitches requires a lot of research, carefully crafted messages and well-timed follow up. If you haven’t experienced success, there may be some easy fixes! Make sure your...
5 Areas Of Language To Examine When Editing Your Content Marketing

5 Areas Of Language To Examine When Editing Your Content Marketing

by Erika Montgomery | Aug 16, 2021 | Marketing

The final step to creating any piece of content marketing is to edit the copy and graphics to ensure they are free from errors. This is a step that cannot be overlooked, as both loyal and potential customers alike are quick to point out any mistakes that have been...
Why Is Organic Social Media Important?

Why Is Organic Social Media Important?

by Erika Montgomery | Aug 9, 2021 | Business Tips, Social Media

7 Reasons Your Brand Needs To Invest In Organic Social Media 1. Organic Social Media is Cost-Effective – Even though it takes time and energy to create social media updates, they’re still extremely cost-effective. You can post as many updates as you want across your...
How To Use Email Marketing To Boost Brand Awareness

How To Use Email Marketing To Boost Brand Awareness

by Erika Montgomery | Aug 4, 2021 | Digital Marketing, Marketing

Building brand awareness is one of the biggest challenges for new businesses and startups. They often don’t have the means and channels that big businesses have at their disposal, and can’t afford to spend thousands on huge marketing campaigns that might not even pay...
Four Reasons Why A Social Media Audit Matters

Four Reasons Why A Social Media Audit Matters

by Erika Montgomery | Aug 2, 2021 | Marketing, Social Media

Chances are you’re already using social media as a tool for marketing your business, but are you performing social media audits as well? Conducting an audit will allow you to see a thorough view of your performance across all of your social channels. In this article...
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