by Erika Montgomery | Apr 22, 2010 | Business Tips, Digital Marketing, Public Relations
Earlier this year, Entrepreneur.com posted a story reporting that an Ad-ology study found 46 percent of small businesses surveyed said they did not have a website. This news was shocking to me. Even if your business doesn’t offer an online service, your website is how...
by Erika Montgomery | Apr 22, 2010 | Marketing, Public Relations
A marketing plan plays a vital role in a company’s strategy. Whether you hire a firm or do it yourself, taking time to establish your goals and the steps you’ll take to get there are important for success. Every marketing plan will look a little bit different as they...
by Erika Montgomery | Apr 21, 2010 | Marketing, Public Relations
Inc. Magazine’s February issue included an article, “You’ve Been Yelped,” that chronicled small business owners’ experiences with positive and negative reviews on the popular business critique site, Yelp. As small business owners, it’s hard not to take criticism...
by Erika Montgomery | Apr 21, 2010 | Marketing, Public Relations
“Ads are the cave art of the twentieth century.” -Marshall McLuhan, author How many times have you looked at an ad in a magazine or on a billboard and been skeptical of the product’s claims or reliability? Most consumers ignore ads or are wary of them. Great...
by Erika Montgomery | Apr 21, 2010 | Blogging Tips
Blogs are a fantastic way to connect with consumers in a way that isn’t always possible with a small business dependent on Internet orders. And yet, a lot of small businesses don’t have one at all. Sheconomy recently posted an article with six reasons your company...
