by Erika Montgomery | Nov 18, 2020 | Marketing, Public Relations
Do you understand the difference between a press release and a media pitch, or an electronic press kit and an editorial calendar? Keep reading for a guide that shares the differences between the eight most common public relations documents: Electronic press...
by Erika Montgomery | Nov 17, 2020 | Marketing
You’ve started your dream side-hustle: an Etsy shop with your hand-crafted goods. Now what? The most crucial step to getting off the ground is, of course, marketing. In this episode of Two Minute Marketing Tips, I will take you through actionable, concrete...
by Erika Montgomery | Nov 16, 2020 | Marketing
As Henri Matisse wrote, “Creativity takes courage.” Sometimes, those words can be just what you need to hear to fuel your next marketing strategy! I’ve collected 23 quotes from all sorts of notable figures to jumpstart your business’s efforts to create the perfect...
by Erika Montgomery | Nov 14, 2020 | Marketing
In today’s age, it’s all about online content marketing and increasing your brand exposure. To some, the importance of a press release seems outdated or old-fashioned, as other social media channels have taken over businesses’ communications and content strategy. Why...
by Erika Montgomery | Nov 11, 2020 | Social Media
If you’ve ever seen “The Devil Wears Prada,” you know that the Editor-in-Chief of Runway Magazine is filled with quick and icy insults to her assistants and almost everyone around her. Within those cold remarks, however, there are valuable social media...
