Check Out The Latest Marketing Tips, Tricks And Insights From Our Team
Twitter Symbols: Say Goodbye to @
For anyone spending time on Twitter, they may begin to notice the “@” symbol disappearing. Twitter is attempting to make their network more accessible for new users. The @ symbol is used to indicate who you are talking to or about on Twitter. Most other social media...
How to Promote Your Business Blog on Social Media
I love this lie told (and admitted) by Jamie Ginsberg about blogging on social media: "Start sharing your posts more!" The truth is, it's not that simple... or is it? Blogging for your business may seem like a pointless thing; after all, what is there really to blog...
Price Changes: 3 Marketing Tips
I was talking to Erika the other day, and she mentioned that one of her favorite local burger restaurants had raised its prices by so much that it cost her and her husband more than $30 for two burgers, one side of fries and a couple of soft drinks. Now, this may work...
Social Media Platforms – Three Mistakes & Solutions
We have all done it. We have messed up and made an unforeseen mistake at work, and regardless of how small or massive it is in nature, the biggest challenge is not in admitting that a mistake was made but in the recovery. In marketing, social media and public...
Social Media: Digital Etiquette Tips to Follow
Social media sites like Facebook and Twitter are changing the way businesses interact with customers. The way you conduct yourself through those social media accounts are a direct reflection on your business. And while digital etiquette might sound like a stuffy...
4 Content Marketing Tips from the Top Dogs
According to Social Media Today, nearly half of U.S. companies have taken on strategies for content marketing, and more than 75% of Chief Marketing Officers think custom content represents marketing’s future. This is totally believable when realizing the amount of...
Twitter Followers: How to Lose Them in 10 Days
I'll admit it: I’m a rom-com junkie. I'm a sucker for the girly breakdowns, the cute guy running after a taxi in the middle of NYC and the kiss at the end that makes it all worth it. It's cheesy, awesome and let's just say it: pretty unrealistic. But there are plenty...
How Your Public Relations and Marketing Plan is Like Marriage
Over the last couple of weeks, Stefanie's written about public relations and marketing plan lessons you can learn from proposals and weddings; make sure you check out her articles and congratulate her on her recent engagement! But in the meantime, I thought it would...
Public Relations – Keeping it as Exciting as an Engagement
Last week, I wrote about my best friend's engagement and how wedding planning can teach us about planning marketing and public relations campaigns. Little did I know that literally hours after posting it, I would be engaged myself! While I am over the moon excited I’m...
Target Audience: Business Blogging & Its Benefits – Part 2
A blog can dramatically help your business attract new customers. Last time we discussed, what a business blog is and what the difference is between regular blogging and business blogging. This time we will be discussing why every business should have a blog. Why have...
Hashtag Disney Wins at Social Media
Fitting all of your wits into a mere 140 characters, when using Twitter, is a difficult challenge to say the least. Disney did this and even included a hashtag. Last week Disney brought together 140 of their movie characters for a photo in the formation of a hashtag...
Gaining Twitter Followers: A Dr. Seuss Guide
What would Dr. Seuss think of social media today? Would the 110-year-old author find it an excuse to go play? Would he master the 140-character limit? Maybe increase his Twitter followers in under a minute? The short and sweet social platform isn't all about numbers,...
Website Traffic Tips: How to Make Your Site More Visible Online
Do you want more website traffic? Of course you do! What business owner doesn't? Although the world of Search Engine Optimization (SEO) is overwhelming, there are ways to increase your visitors without going down that rabbit hole. How? From blogging regularly to...
Marketing Tips from a Pseudo Wedding Planner
Over the Valentine's Day holiday, my best friend got engaged. Since her proposal, I have become obsessed with all things related to being a blushing bride. I find myself perusing Pinterest at all hours of the day, searching The Knot for great reviews and watching...
Target Audience: Business Blogging & Its Benefits – Part 1
Everyone wants to know how to get their small business seen by the masses and their target audience. Believe it or not, the easiest way to get your company seen is to have a business blog with content that appeals to that target audience. As a small business owner, if...