Have you ever wanted to create your own podcast? Podcasts are one of the most popular forms of content available today. According to Online Marketing Institute: 44 percent of Americans have listened to a podcast (124 million people) 26 percent of Americans listen to podcasts monthly (up 24 percent from 2017) 32 percent of Americans […]
Images are a great way to add fun color to your blog articles. Not only do they make your content more appealing, but they give your readers’ eyes a rest from the usual text. Many times when a potential new customer goes to Google something, numerous articles about the same topic will pop up. So […]
With multiple social media platforms out there, it can sometimes feel overwhelming trying to decide where exactly to invest your time and money. Each platform captivates it’s own audience, and caters to a specific demographic of people. LinkedIn is considered a business platform, Instagram is for the creative millennial and Twitter supports a little bit […]
According to internal statistics, 90% of Instagram users follow a business on the platform. Instagram passed 1 billion monthly users in June 2018, and numbers are projected to climb to 125.5 million active users by 2023 in the US alone, according to this report from Sprout Social. There has never been a better time to […]
Don’t just run an ad without putting the time and energy in to accurately target the right users. If you aren’t narrowing your audience down, you won’t see positive results from your ad campaign and your investment will be wasted. Create a specific target audience for each social media platform to improve the overall impact […]
I’m sure you hear it over and over again –post regularly on social media to leverage the power of your following, create brand ambassadors and increase your company’s name recognition online. Posting updates on social media is one thing, but publishing strategically and sharing the right content is another beast entirely. For those who are […]
Establishing a social media marketing plan takes a lot of time and effort and there are lots of things to consider, including which platform to use and how best to reach your target audience. However, many brands often overlook creating a social media crisis plan; this is one of the most important things you can […]
While social media sites may seem to favor all the companies using it to promote their products and services, the reality is that social media is about connecting with the customer! By acknowledging and engaging with your followers, they will see that you value them greatly. When you’re creating content for your social media channels, […]
How well are you defining your target audience? In this week’s video, CEO Erika Taylor Montgomery explains why it’s important to establish a target audience, and how to make sure you’re reaching the right people.