Check Out The Latest Marketing Tips, Tricks And Insights From Our Team

How To Create A Podcast In 8 Steps

How To Create A Podcast In 8 Steps

Have you ever wanted to create your own podcast? Podcasts are one of the most popular forms of content available today. According  to Online Marketing Institute: 44 percent of Americans have listened to a podcast (124 million people) 26 percent of Americans listen to podcasts monthly (up 24 percent from 2017) 32 percent of Americans […]

Effy Says… Add A Photo!

Effy Says… Add A Photo!

Images are a great way to add fun color to your blog articles. Not only do they make your content more appealing, but they give your readers’ eyes a rest from the usual text.  Many times when a potential new customer goes to Google something, numerous articles about the same topic will pop up. So […]

Your Business Needs Facebook, More Than You Think

Your Business Needs Facebook, More Than You Think

With multiple social media platforms out there, it can sometimes feel overwhelming trying to decide where exactly to invest your time and money. Each platform captivates it’s own audience, and caters to a specific demographic of people.  LinkedIn is considered a business platform, Instagram is for the creative millennial and Twitter supports a little bit […]

How To Optimize Your Business On Instagram

How To Optimize Your Business On Instagram

According to internal statistics, 90% of Instagram users follow a business on the platform. Instagram passed 1 billion monthly users in June 2018, and numbers are projected to climb to 125.5 million active users by 2023 in the US alone, according to this report from Sprout Social. There has never been a better time to […]

Effy Says… Think About Your Target Audience

Effy Says… Think About Your Target Audience

Don’t just run an ad without putting the time and energy in to accurately target the right users. If you aren’t narrowing your audience down, you won’t see positive results from your ad campaign and your investment will be wasted. Create a specific target audience for each social media platform to improve the overall impact […]

What Should My Business Post on Social Media?

What Should My Business Post on Social Media?

I’m sure you hear it over and over again –post regularly on social media to leverage the power of your following, create brand ambassadors and increase your company’s name recognition online. Posting updates on social media is one thing, but publishing strategically and sharing the right content is another beast entirely. For those who are […]

Do You Have A Social Media Crisis Plan?

Do You Have A Social Media Crisis Plan?

Establishing a social media marketing plan takes a lot of time and effort and there are lots of things to consider, including which platform to use and how best to reach your target audience. However, many brands often overlook creating a social media crisis plan; this is one of the most important things you can […]

Effy Says.. Social Media Is About Your Customers!

Effy Says.. Social Media Is About Your Customers!

While social media sites may seem to favor all the companies using it to promote their products and services, the reality is that social media is about connecting with the customer! By acknowledging and engaging with your followers, they will see that you value them greatly.  When you’re creating content for your social media channels, […]