Check Out The Latest Marketing Tips, Tricks And Insights From Our Team
5 Of The Best Content Marketing Tips From The Marvelous Mrs. Maisel
With everyone stuck inside due to stay-at-home restrictions, there has never been a better time to catch up on your favorite TV shows. For me, it’s been The Marvelous Mrs. Maisel, an Amazon original and perennial favorite about a housewife-turned-comedienne in the...
Effy Says… Create Compelling Content!
Your content marketing plan should never be boring. In fact, your audience should never know what you will post on social media unless it’s a specific recurring post like a weekly blog article. By diversifying your content, whether that be in social media or...
Why You Need to Use Video Marketing to Build Brand Visibility
Video marketing is one the most effective ways to retain and build your audience. So how do you use video marketing to increase your brand visibility?
6 Top Qualities of a Public Relations Firm
Public relations firms differ in how they can help your company succeed. Learn about the top qualities of a PR firm to choose the best for your business.
Effy Says… Track Your Social Media Engagement!
With the current pandemic, tons of people have more free time than ever, due to being quarantined. What do most people do when they're bored? Hop on to their favorite social media platform! There is no better time to post stellar, tail-wagging content that will...
Video: Why You Need To Use Social Media For Customer Service
Are you using your social media platforms for customer service?
How to Create Marketing Graphics for Your Business
How can you create images and videos for your business’ marketing strategy?
Top Marketing Tips From Craft Beer Companies
Marketing tips you can learn from craft beer companies, and apply to your own brand no matter the industry!
Effy Says… Keep It Short And Sweet On Social Media!
It can sometimes feel like a daunting task, managing your company's social media pages,-- but it doesn't have to be! Experiment with different post lengths, styles and tones so you can understand what resonates best with your audience! Not every post needs...
Video: How to Monitor Social Media Engagement Through Metrics
Are you making use of metrics to help determine your social media strategy? In this week’s video, CEO Erika Taylor Montgomery details how to use social media metrics to increase engagement. https://www.youtube.com/watch?v=pI5lel61JOg&feature=youtu.be [getCallout...
How to Use the Exclamation Point for Successful Content Marketing
This article was originally posted on October 5th, 2018. The exclamation point is the black sheep of the grammar world. The author F. Scott Fitzgerald once said, “Cut out all those exclamation points. An exclamation point is like laughing at your own joke.” The...
Social Media Video: Double your Audience by Making it Mobile-Friendly
Social media video is an effective way to market your business and engage your audience. Find out how to increase the audience of your video by optimizing for mobile devices.
Effy Says… Invest In Pinterest Ads!
Pinterest is a creative platform that reaches a wide variety of users. From recipes to business advice, to your next do-it-yourself project, Pinterest has the content for just about any topic. With that being said, or barked, Pinterest is an excellent resource...
Video: How to Optimize Your Content Creation
Are you doing all you can to make sure the content you create gets seen? Watch this video to see how you can leverage all your content across your platforms. https://www.youtube.com/watch?v=3KJJS6q92Bg [getCallout slug="default-callout"]
How to Use Acronyms Effectively in Your Content Marketing
This article was originally posted on May 4, 2018. As society has gradually become more and more digitally focused, acronyms and abbreviations have become a staple in texting, social media and more. While reducing the number of words you type can save time, it can...