Check Out The Latest Marketing Tips, Tricks And Insights From Our Team
How To Hire The Best Graphic Designer For Your Business
Are you a small-business owner who has never hired a graphic designer? Or maybe you have, but had some hiccups. In this article, I will answer the seven most asked questions.
Effy Says… Repurpose Your Digital Content
There’s no better feeling than when a post or advertisement you created resonates well with your audience. Successful digital marketing is well...Fun! The next time you're ready to make a social media post, write a blog article or create a digital advertisement,...
Video: How to Establish Your Brand Identity
How often do you think about your brand identity? In this week's video, CEO Erika Taylor Montgomery explains what goes into a brand identity and how to establish it early on. https://youtu.be/CJvqWELdPzk [getCallout slug="default-callout"]
Social Media Best Practices For Your Business
This post was originally published on October 8th, 2018 Social media has become the customer service center for most businesses, large and small. Customers and patrons use the different sites as a way to find and gather information, ask generic questions and to...
How To Create A Podcast In 8 Steps
Have you ever wanted to create your own podcast? Podcasts are one of the most popular forms of content available today.
Effy Says… Add A Photo!
Images are a great way to add fun color to your blog articles. Not only do they make your content more appealing, but they give your readers’ eyes a rest from the usual text. Many times when a potential new customer goes to Google something, numerous articles...
Your Business Needs Facebook, More Than You Think
With multiple social media platforms out there, it can sometimes feel overwhelming trying to decide where exactly to invest your time and money. Each platform captivates it’s own audience, and caters to a specific demographic of people. LinkedIn is considered a...
How To Optimize Your Business On Instagram
According to internal statistics, 90% of Instagram users follow a business on the platform. Instagram passed 1 billion monthly users in June 2018, and numbers are projected to climb to 125.5 million active users by 2023 in the US alone, according to this report from...
Effy Says… Think About Your Target Audience
Don’t just run an ad without putting the time and energy in to accurately target the right users. If you aren't narrowing your audience down, you won’t see positive results from your ad campaign and your investment will be wasted. Create a specific target audience for...
What Should My Business Post on Social Media?
I’m sure you hear it over and over again –post regularly on social media to leverage the power of your following, create brand ambassadors and increase your company’s name recognition online. Posting updates on social media is one thing, but publishing strategically...
Do You Have A Social Media Crisis Plan?
Establishing a social media marketing plan takes a lot of time and effort and there are lots of things to consider, including which platform to use and how best to reach your target audience. However, many brands often overlook creating a social media crisis plan;...
Effy Says.. Social Media Is About Your Customers!
While social media sites may seem to favor all the companies using it to promote their products and services, the reality is that social media is about connecting with the customer! By acknowledging and engaging with your followers, they will see that you value them...
Video: How to Define Your Target Audience
How well are you defining your target audience? In this week's video, CEO Erika Taylor Montgomery explains why it’s important to establish a target audience, and how to make sure you’re reaching the right people. https://www.youtube.com/watch?v=qsYJ7BfKsBQ...
Infographic: 8 Top Writing Tips You Need To Know For Successful Content Marketing
For your content marketing efforts to be effective, you need to share a crystal clear message with your target audience. How do you do this? Whether you’re crafting a strategic blog post, developing an insightful white paper or even creating a video script, powerful...
When, Where and Why You Need to Communicate with Your Audience
For any business, finding and retaining an audience and customer base is paramount. A good marketing strategy will support positive interactions without pestering your potential customers.