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Scrabble! 3 Marketing Lessons from Words with Friends

Scrabble! 3 Marketing Lessons from Words with Friends

by Erika Montgomery | Feb 18, 2014 | Blogging Tips, Digital Marketing, Marketing, Public Relations, Social Media

While I will admit that I wasn’t much of a Scrabble player when I was younger, I was definitely sucked into the smartphone app, Words with Friends, quite quickly. The colorful Scrabble copycat has stolen much of the attention I should be devoting elsewhere but I...
Marketing Lessons from One in Love – Happy Valentine’s Day

Marketing Lessons from One in Love – Happy Valentine’s Day

by Erika Montgomery | Feb 14, 2014 | Blogging Tips, Marketing, Public Relations, Social Media

Today is Valentine’s Day, and in case you thought about miraculously forgetting that the day existed, every pink mylar grocery store display or street corner flower stand is  there to remind you. I know that a lot of people (including my former self on multiple...
Content Marketing: How Long Should Blog Posts Be?

Content Marketing: How Long Should Blog Posts Be?

by Erika Montgomery | Feb 13, 2014 | Blogging Tips, Marketing

“Don’t focus on having a great blog. Focus on producing a blog that’s great for your readers.” – Brian Clark As content marketing continues to grow and writing blog posts becomes more important to a business’ social media management strategy, so does the question,...
Facebook’s Paper is Pure Gold

Facebook’s Paper is Pure Gold

by Erika Montgomery | Feb 11, 2014 | Blogging Tips, Digital Marketing, Social Media

Facebook has scored again. Paper, the newest app released by the king of social media last week, is a beautiful creation that will take the place of that blue icon on your iPhone immediately. At first, I was a bit skeptical due to the mixed reactions most people flood...
Images: 5 Tips to Drive Engagement

Images: 5 Tips to Drive Engagement

by Erika Montgomery | Feb 4, 2014 | Blogging Tips, Business Tips, Digital Marketing, Marketing, Public Relations, Social Media

They say an image is worth a thousand words. In today’s social media word, images are required to say that much and more. Due to the character limit social media platforms have instilled, your audience must be reached via images. Not only, though, must their attention...
5 Ways to Better Your Brand on Instagram

5 Ways to Better Your Brand on Instagram

by Erika Montgomery | Jan 28, 2014 | Blogging Tips, Marketing, Social Media

“From a professional marketing standpoint, Instagram offers companies in both B2B and B2C realms a unique opportunity to diversify the ways in which prospects, leads, and customers conceptualize their brand.” – Shannon Good In 2013, Instagram was...
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