by Erika Montgomery | Nov 7, 2014 | Digital Marketing, Marketing, Public Relations, Social Media
When she isn’t shaking off the haters and players, Taylor Swift is busy being a social media marketing guru. From hashtags to celebratory videos, Taylor continues to fuel her successful career by marketing through social media. Give your marketing plan for your small...
by Erika Montgomery | Oct 30, 2014 | Public Relations
Extra! Extra! Read All About It! An important part of writing a great press release is having a catchy headline. Headlines are vital because they draw your readers in and let them know what your press release or article is all about. Here are 4 key elements to...
by Erika Montgomery | Oct 29, 2014 | Marketing, Public Relations
If you haven’t heard, Taylor Swift released her new album, 1989, this Monday. You may or may not like her, but chances are you’ve seen her on a talk show or at least heard her single, “Shake If Off.” While not a particularly deep song, this song proves to be an...
by Erika Montgomery | Oct 24, 2014 | Blogging Tips, Digital Marketing, Marketing, Public Relations, Social Media
Developing and distributing the perfect press release and/or pitch is vital to securing media coverage. From creating successful media lists to following up with sample requests, having a solid editorial media campaign is possible with a great press release that...
by Erika Montgomery | Oct 17, 2014 | Blogging Tips, Digital Marketing, Marketing, Public Relations, Social Media
Social media is a great way to boost your company’s branding. With platforms such as Facebook, Instagram and Twitter gaining more popularity than ever, it can be easy to have a few errors that prevent you from having success. Be sure to avoid these common social media...
by Erika Montgomery | Oct 15, 2014 | Marketing, Public Relations, Social Media
This past weekend I took part in the first clam dig of the season. My dad and I went down to Pacific Beach near Ocean Shores to participate in the much anticipated events. During this two day, rain filled adventure, I not only learned how to find and hunt for clams,...
