by Erika Montgomery | Dec 28, 2013 | Blogging Tips, Digital Marketing, Marketing, Public Relations, Social Media
As a publicist in my 20s, I have learned that taking advice from those older, smarter and wiser than me is not only incredibly inspirational, it saves me a lot of time and frustration. The same principle can be applied to a business’ social media campaign. There is no...
by Erika Montgomery | Dec 27, 2013 | Marketing, Public Relations, Social Media
New Year’s Eve in Times Square is an American tradition that we look forward to all year long. Every TV in the country seems to flash with images of the bright city with a countdown in the corner. For years we watched Dick Clark usher in the New Year and now we watch...
by Erika Montgomery | Dec 24, 2013 | Blogging Tips, Marketing, Public Relations, Social Media
It’s Christmas Eve! If you’re anything like me, you are running around gathering last minute trinkets and wrapping paper to decorate the gifts that have been sitting on your desk for a week. It’s complete chaos and doesn’t feel very festive; in...
by Erika Montgomery | Dec 20, 2013 | Blogging Tips, Digital Marketing, Marketing, Public Relations, Social Media
Whether it be reliving a Whoville holiday by watching The Grinch or making Grandma’s secret pie with family, traditions around the holidays vary from person to person. One family may enjoy cutting down a Christmas tree and sipping hot homemade cider while...
by Erika Montgomery | Dec 2, 2013 | Marketing, Public Relations
Do you have a strong marketing plan? Of course every business owner hopes their public relations efforts are sound, but unfortunately, many make costly errors and undermine their efforts. How can you make sure your digital strategy is as successful as possible? From...
by Erika Montgomery | Nov 25, 2013 | Marketing, Public Relations
With a certain holiday coming up this Thursday, a lot of people are turning their minds to thoughts of family, friends and a delicious Thanksgiving feast. This got me thinking about how public relations is a lot like turkey day. How Public Relations is Like a...