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Twitter following: Is Yours the Right Fit?

Twitter following: Is Yours the Right Fit?

by Erika Montgomery | Jan 15, 2014 | Digital Marketing, Public Relations, Social Media

2013 was a big year for social media marketing, and 2014 is expected to be even bigger. Twitter is one of the biggest players in social media marketing, and finding your correct Twitter followers can help catapult the success of your company. Large companies attract...
Video Content Management: 4 Mistakes You’re Making

Video Content Management: 4 Mistakes You’re Making

by Erika Montgomery | Jan 14, 2014 | Blogging Tips, Digital Marketing, Marketing, Public Relations, Social Media

How are your content management skills? If you’re keeping up with 2014 social media trends then you know that video content on your website is a big key to success this year. But did you get a little too excited with your videos? Posting videos online just for...
Marketing Strategies from Netflix

Marketing Strategies from Netflix

by Erika Montgomery | Jan 13, 2014 | Marketing, Public Relations

I have a confession to make that doesn’t sound like it has anything to do with marketing strategies at first. After I put my daughter to bed at night, I binge on TV shows thanks to Netflix’s instant streaming. For hours I sit there, working my way through...
Disneyland Park – 3 Marketing Lessons from the Magic Kingdom

Disneyland Park – 3 Marketing Lessons from the Magic Kingdom

by Erika Montgomery | Jan 10, 2014 | Blogging Tips, Digital Marketing, Marketing, Public Relations, Social Media

I don’t know about you, but I love all things Disney; and with an upcoming visit to Disneyland on my personal to do list, I started thinking of all the things I admire about the company both personally and professionally. In this blog post, I highlight three...
Content Marketing Strategy Lessons from Saving Mr. Banks

Content Marketing Strategy Lessons from Saving Mr. Banks

by Erika Montgomery | Jan 6, 2014 | Marketing, Public Relations

If you haven’t had a chance to see Saving Mr. Banks yet, I highly recommend it. As someone that grew up watching and singing along with Mary Poppins, I loved discovering the story behind the movie: what events inspired this magical nanny’s creation, how...
What New Year’s Eve Can Teach You about Social Media Marketing

What New Year’s Eve Can Teach You about Social Media Marketing

by Erika Montgomery | Dec 31, 2013 | Blogging Tips, Digital Marketing, Marketing, Public Relations, Social Media

As I was making my New Year’s Eve plans, I was surprised by what social media marketing and this holiday have in common. As a time to start anew, here are three lessons you can use to inspire your social media campaign this coming New Year. 1. New Year’s Eve Party ...
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