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Seattle Seahawks – Lessons from the Celebration

Seattle Seahawks – Lessons from the Celebration

by Erika Montgomery | Feb 7, 2014 | Business Tips, Marketing, Public Relations, Social Media

By now you know that I am a football fan and a diehard Seahawks fan, and while you are probably thinking, “What more could this girl possibly have to say about that?” I have one last run left in me. My Seahawks are Super Bowl XLVIII Champions and that...
Images: 5 Tips to Drive Engagement

Images: 5 Tips to Drive Engagement

by Erika Montgomery | Feb 4, 2014 | Blogging Tips, Business Tips, Digital Marketing, Marketing, Public Relations, Social Media

They say an image is worth a thousand words. In today’s social media word, images are required to say that much and more. Due to the character limit social media platforms have instilled, your audience must be reached via images. Not only, though, must their attention...
Crisis Management Game Plan from Sherman & the Seahawks

Crisis Management Game Plan from Sherman & the Seahawks

by Erika Montgomery | Jan 24, 2014 | Public Relations

It is no secret that I LOVE me some Seattle Seahawks and Sherman, and as you can imagine am thrilled to witness the team make it to the Super Bowl for only the second time ever in franchise history. With that being said, and with many of you perhaps recalling...
Gym Memberships and Marketing

Gym Memberships and Marketing

by Erika Montgomery | Jan 22, 2014 | Marketing, Public Relations, Social Media

It is January again, which means many people have just bought gym memberships, excited for results from their New Year’s resolutions. I have also recently begun frequenting the gym with more regularity when it dawned on me how similar going to the gym is to social...
Content Writing: 4 Ways to Have Better Content Without Writing

Content Writing: 4 Ways to Have Better Content Without Writing

by Erika Montgomery | Jan 21, 2014 | Blogging Tips, Marketing, Public Relations, Social Media

The phrase, “create more content,” has passed through many ears and the pressure to perfect your content writing skills seems higher than ever. But I’ll let you in on a little secret: Not all content is written. It’s not all words and...
Fan Base Marketing Lessons from the 12th Man

Fan Base Marketing Lessons from the 12th Man

by Erika Montgomery | Jan 17, 2014 | Blogging Tips, Business Tips, Marketing, Public Relations

Being born and raised in the Seattle area, I am a loud and proud member of the 12th man fan base supporting our Seattle Seahawks, and with the NFC Championship game being held right here in the Emerald city this weekend, there is plenty for us to reflect upon. While I...
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