by Erika Montgomery | May 24, 2013 | Business Tips, Digital Marketing, Marketing, Public Relations, Social Media
In part one of this three part series, we discussed the presence of social media platforms and the importance of discovering the relevance of social media in a marketing or business strategy. We introduced one of the latest social media platforms, “Vine,”...
by Erika Montgomery | May 23, 2013 | Business Tips, Marketing, Public Relations
The weather is getting nicer and while winter may have weighed you down, spring is a time of renewal. Many of you may be spring cleaning your home and office of all its clutter. But have you looked at your PR to do list lately? This is the best time of year to spruce...
by Erika Montgomery | May 22, 2013 | Business Tips, Public Relations
It is imperative for a small business to do its research before making a decision that could potentially affect it. It is no different when it comes to finding the right public relations agency. After all, you are not just hiring another service; you are hiring...
by Erika Montgomery | May 21, 2013 | Public Relations, Social Media
Yay, you posted an awesome update on your social media feed! You received 400 likes, a couple comments and maybe even saw it shared on someone else’s page. You built a beautiful social selling community; but did you make any sales? Oops. Small businesses are not...
by Erika Montgomery | May 20, 2013 | Public Relations
Do you have a crisis management plan? Want an example of what NOT to do when it comes to a public relations disaster? Amy’s Baking Company, recently featured on the TV show Kitchen Nightmares with Gordon Ramsay, pretty much did everything you want to avoid when it...
by Erika Montgomery | May 17, 2013 | Business Tips, Digital Marketing, Marketing, Public Relations, Social Media
Social Media platforms are popping up left and right, and while there is value in all social media networks, it can be confusing for leaders to determine which should be included or amended into a marketing or business strategy. With the hundreds of apps and social...
