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How Much Should You Spend on PR & Marketing?

How Much Should You Spend on PR & Marketing?

by Erika Montgomery | Feb 19, 2020 | Public Relations

You likely know your business needs marketing and public relations, but how much should you budget for it? Marketing & PR Firm vs. In-House Marketing & PR First of all, are you going to hire an outside firm or bring on a full-time employee to manage your...
Public Relations: What It Is & What You Need to Know

Public Relations: What It Is & What You Need to Know

by Erika Montgomery | Jan 20, 2020 | Public Relations

What do you think of when you hear the term public relations? Maybe you think of a celebrity’s publicist, or a major company’s spokesperson. Perhaps you think of an organization’s strategy on their social networking sites or your mind automatically goes to media...
Effy Says… Stay In Tune With Your Social Media Audience!

Effy Says… Stay In Tune With Your Social Media Audience!

by Phoebe | Jan 17, 2020 | Business Tips, Digital Marketing, Marketing, Public Relations, Social Media, Three Girls Media

An easy way to keep your audience engaged is to plan your social media content relevant to the season! Each season brings different topics, like weather and holidays, that you can use to better connect and relate with your viewers.  Don’t forget, that as...
Video: Why Is Media Relations Still Important?

Video: Why Is Media Relations Still Important?

by Erika Montgomery | Nov 27, 2019 | Public Relations

In this day and age, why is media relations still important? As this video explains, it continues to play a vital role in reaching and connecting with consumers. Watch for four specific ways it helps build relationships between the viewer and the brand. Contact Three...
What Is Public Relations And How Can My Company Benefit From It?

What Is Public Relations And How Can My Company Benefit From It?

by Erika Montgomery | Nov 15, 2019 | Digital Marketing, Marketing, Public Relations

I will never forget attending orientation at the college I was planning on enrolling in and realizing I didn’t really know what I wanted to specialize or major in. When I mentioned to my adviser that I really enjoy talking to people, advertising and creative...
Effy Says…Public Relations Success Is Simple!

Effy Says…Public Relations Success Is Simple!

by Erika Montgomery | Oct 24, 2019 | Public Relations

I talk about branding and audience familiarity a lot, but that’s because it’s so important to all aspects of marketing. Whether you’re putting a press release or media pitch out there, you need to stay as well-versed as paw-ssible. Follow my lead to public relations...
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