by Erika Montgomery | Dec 28, 2013 | Blogging Tips, Digital Marketing, Marketing, Public Relations, Social Media
As a publicist in my 20s, I have learned that taking advice from those older, smarter and wiser than me is not only incredibly inspirational, it saves me a lot of time and frustration. The same principle can be applied to a business’ social media campaign. There is no...
by Erika Montgomery | Dec 27, 2013 | Marketing, Public Relations, Social Media
New Year’s Eve in Times Square is an American tradition that we look forward to all year long. Every TV in the country seems to flash with images of the bright city with a countdown in the corner. For years we watched Dick Clark usher in the New Year and now we watch...
by Erika Montgomery | Dec 26, 2013 | Social Media
The first social media platform most businesses join is Twitter. That’s because it’s the most popular network, and from a social media management stance, it’s considered one of the easiest platforms to use. It is a great social messaging platform to send news briefs,...
by Erika Montgomery | Dec 24, 2013 | Blogging Tips, Marketing, Public Relations, Social Media
It’s Christmas Eve! If you’re anything like me, you are running around gathering last minute trinkets and wrapping paper to decorate the gifts that have been sitting on your desk for a week. It’s complete chaos and doesn’t feel very festive; in...
by Erika Montgomery | Dec 21, 2013 | Marketing, Social Media
Is your social media marketing plan ready for 2014? The new vocabulary that graced the world of social media in 2013 might not have been what we were expecting, but it definitely opened the business world for new opportunities to expand their reach. While I...
by Erika Montgomery | Dec 20, 2013 | Blogging Tips, Digital Marketing, Marketing, Public Relations, Social Media
Whether it be reliving a Whoville holiday by watching The Grinch or making Grandma’s secret pie with family, traditions around the holidays vary from person to person. One family may enjoy cutting down a Christmas tree and sipping hot homemade cider while...