by Erika Montgomery | May 26, 2013 | Business Tips, Public Relations, Social Media
A company’s customers are the driving force behind their success or failure, so does that mean that they are always right? Well, sort of. While a business should never change its main purpose, it should be willing to change in other ways. After all, without a demand...
by Erika Montgomery | May 24, 2013 | Business Tips, Digital Marketing, Marketing, Public Relations, Social Media
In part one of this three part series, we discussed the presence of social media platforms and the importance of discovering the relevance of social media in a marketing or business strategy. We introduced one of the latest social media platforms, “Vine,”...
by Erika Montgomery | May 21, 2013 | Public Relations, Social Media
Yay, you posted an awesome update on your social media feed! You received 400 likes, a couple comments and maybe even saw it shared on someone else’s page. You built a beautiful social selling community; but did you make any sales? Oops. Small businesses are not...
by Erika Montgomery | May 19, 2013 | Marketing, Social Media
How many Pinterest followers does your company have? With close to 50 million users, Pinterest is a popular social network that is growing by the minute. However, many small businesses don’t realize how profitable the site actually is. Most would not believe that...
by Erika Montgomery | May 17, 2013 | Business Tips, Digital Marketing, Marketing, Public Relations, Social Media
Social Media platforms are popping up left and right, and while there is value in all social media networks, it can be confusing for leaders to determine which should be included or amended into a marketing or business strategy. With the hundreds of apps and social...
by Erika Montgomery | May 12, 2013 | Social Media
Does your company know how to get and retain Facebook fans? With over a billion users, you or someone you know probably has a profile on this social network. With this being said, Facebook offers businesses a great way to grow their brand. However, companies need to...