by Erika Montgomery | Nov 3, 2014 | Social Media
Using social media well takes a certain number of resources, including the time and energy to maintain your pages or the cost of hiring someone to do it for you. This leads us to two questions we often hear: What’s the ROI of social media? Is it really worth it?...
by Erika Montgomery | Oct 24, 2014 | Blogging Tips, Digital Marketing, Marketing, Public Relations, Social Media
Developing and distributing the perfect press release and/or pitch is vital to securing media coverage. From creating successful media lists to following up with sample requests, having a solid editorial media campaign is possible with a great press release that...
by Erika Montgomery | Oct 22, 2014 | Marketing, Social Media
On Saturday, October 18th I had the wonderful opportunity to go to Lena Dunham’s book tour for her memoire, Not That Kind Of Girl. I was so excited to see her! Not only am I a fan of her television show, Girls, but I also really enjoyed her flick, Tiny Furniture. I’ve...
by Erika Montgomery | Oct 17, 2014 | Blogging Tips, Digital Marketing, Marketing, Public Relations, Social Media
Social media is a great way to boost your company’s branding. With platforms such as Facebook, Instagram and Twitter gaining more popularity than ever, it can be easy to have a few errors that prevent you from having success. Be sure to avoid these common social media...
by Erika Montgomery | Oct 16, 2014 | Blogging Tips, Social Media
An Amber Alert in Washington this week swept across media outlets like a storm, swapping regular content and commercials with a recorded message alerting all citizens to be on the lookout. Within minutes, thousands of people heard the alert and it was spreading across...
by Erika Montgomery | Oct 15, 2014 | Marketing, Public Relations, Social Media
This past weekend I took part in the first clam dig of the season. My dad and I went down to Pacific Beach near Ocean Shores to participate in the much anticipated events. During this two day, rain filled adventure, I not only learned how to find and hunt for clams,...
