by Erika Montgomery | Oct 13, 2011 | Media Coverage, Public Relations, Three Girls Media
Although many people get their news in the fast-breaking format of the Internet, traditional media (TV, radio, magazines, trade publications and newspapers) still inform us in an impactful way. Magazines and newspapers carry often in-depth information with more...
by Erika Montgomery | Oct 11, 2011 | Marketing, Social Media, Three Girls Media
Recently, a friend found a box full of newspaper clippings amongst her elderly mother’s keepsakes. At five, her mother attended a birthday party, and a dance at fourteen. In 1948 she had a slumber party. No kidding. Life’s brief snippets were matters of course in the...
by Erika Montgomery | Oct 10, 2011 | Business Tips, Marketing, Three Girls Media
Erika was recently given the chance to share her story behind starting Three Girls with LoretaTV! The interview includes the motivation to begin the firm, advice for entrepreneurs and more. See the full video here:
by Erika Montgomery | Sep 29, 2011 | Public Relations, Three Girls Media
You’re brainstorming your communications and marketing strategy and the word “publicist” comes up. What is a publicist, and how does a publicity specialist help your company’s communication strategy? “Publicity” is a specialized field, in which...
by Erika Montgomery | Sep 28, 2011 | Marketing, Public Relations, Three Girls Media
It is important to understand what public relations is, and what it is not, so you can take advantage of different facets of marketing to ensure success. Every entrepreneur or business has a fixed, or at least finite, budget for “marketing.” Knowing which...
by Erika Montgomery | Sep 22, 2011 | Marketing, Three Girls Media
What is marketing? Here’s a great example. In 1979, before Masaru Ibuka and Akio Morita’s Sony Walkman™ burst on the scene, people were not strolling about gravely pondering, “Wow, what I’m really missing right now is portable, high-fidelity personal sound!” These...
