by Erika Montgomery | Feb 13, 2013 | Business Tips, Marketing, Public Relations, Social Media
Social media has forever changed the way a business does a sweepstake, promotion or contest. At this point, most social media marketing efforts include platforms like Facebook, Twitter, LinkedIn and Pinterest. But going beyond building brand awareness, what are your...
by Erika Montgomery | Feb 7, 2013 | Public Relations
Public speaking or giving a presentation can be nerve-racking experience. But, like it or not, public speaking is an inevitable part of advancing your business. While you might not ever have to speak in front of thousands, there is a chance that you will have to...
by Erika Montgomery | Jan 10, 2013 | Social Media
According to a Pew Research Center study, 65% of the adult online population uses social networks. That’s a lot of people who can potentially see your company’s social media updates, but how do you get them to listen? First, you need to fully understand the rules of...
by Erika Montgomery | Jan 4, 2013 | Social Media
We have written time and time again on the value that Twitter holds for small and emerging businesses. Social media has immense potential in relation to brand expansion and relationship building, and understanding the capabilities this social media platform holds is...
by Erika Montgomery | Dec 13, 2012 | Digital Marketing, Marketing, Social Media
2012 is coming to an end and 2013 is just a few weeks away, so it’s time to start thinking about how you want your business’ social media marketing strategy to go next year. While much of it may be similar to last year’s strategy, social media is constantly changing...