by Erika Montgomery | Mar 16, 2018 | Marketing
Finding your brand’s voice on social media can be tough. Should you make it professional or playful? Serious or lighthearted? Whatever you choose, your company’s voice should be a natural reflection of your . Although it can be natural to shy away from using humor,...
by Erika Montgomery | Mar 12, 2018 | Digital Marketing
Is content marketing part of your business strategy? It should be! Consumers are actively seeking out information to learn about brands, products and services. Investing in quality content places information where your target market is looking, making it easy for them...
by Erika Montgomery | Feb 23, 2018 | Digital Marketing
Email marketing is consistently rated as the top digital marketing strategy with the highest ROI. In fact, DMAs latest email tracker shows email receives 30 times the return on investment on average, and Campaign Monitor finds some campaigns experience a 4400% return,...
by Erika Montgomery | Feb 19, 2018 | Marketing
There are new trends nonprofits are adopting on LinkedIn and some of them you might not have expected. LinkedIn has become well known as the gateway for garnering professional connections, but today nonprofits on the platform are finding untraditional ways to use –...
by Erika Montgomery | Feb 12, 2018 | Social Media
Earlier this year Facebook announced it was drastically changing its algorithm to weigh friends and family’s updates over brand pages’ content. While there are ways to continue to stay relevant on the platform, it begs the question, is organic or unpaid...
