How To Choose Between PR and Advertising

How To Choose Between PR and Advertising

A version of this post originally ran May 14, 2017. “Ads are the cave art of the 21st Century.” – Marshall McLuhan, Author Are you skeptical of what you read in advertisements? If so, you’re not alone. Most consumers ignore ads or are wary of them. So much for the...
Effy Says… Engage With Your Audience!

Effy Says… Engage With Your Audience!

As a smart pooch who loves to bark, I know how important it is to be able to start a conversation! So get your followers involved and strike up an interesting discussion. Ask questions in your social media posts, and end them with a strong call to action like “comment...

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