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Editorial Calendars for Press Pitching: What They Are & How To Use Them
An Editorial Calendar is a way to pitch the press with an angle they're already planning to cover
Do you know what an Editorial Calendar is? A valuable tool in trying to secure media coverage, an Editorial Calendar is a list of planned stories for upcoming issues in magazines, newspapers and websites so you can pitch the press with an angle they’re already planning to cover. Advertisers use them to decide which issues to place their ads in, and PR professionals use them to decide when to pitch specific outlets and with what angle. Read more
How to Get Editorial Coverage in Media Outlets Like Oprah’s Magazine
Think about presentation when going after editorial coverage
One of the questions we ask our clients at the beginning of each editorial media relations campaign is “If you could be in any media outlet, which would you choose?”
The answer is almost always O, The Oprah Magazine. Although not every product or service is ideal for O, there is an outlet out there that they would be good for. So how do you find that media outlet, pitch the right journalist and secure editorial coverage?
To find your ideal media outlet, think about the following two questions:
- Who is your target demographic?
- What do they read?
Once you figure out what outlet would be a good fit, ask similar questions to make sure it’s a good fit:
- Who is the outlet’s target demographic?
- Would your product or service’s price point fit within their budget?
Here are 5 things to keep in mind once you’ve selected your ideal media outlet: Read more
Closing the Sale
Good news – someone contacts you to find out more information about the services you offer. How do you respond?
I recently experienced a bit of a role reversal. For a volunteer project with my church, I offered to research prices of local print shops to find out what would be most cost-effective for the quality we were looking for. It’s one of the few times that I was asking about prices, services, etc. as opposed to telling potential clients about what Three Girls offers. Being on the opposite side of the sale was a great exercise for me – it reminded me that there are techniques you should use while closing the sale. Read more