Social Networks
How Social Media Has Changed PR
Our own Erika Taylor Montgomery was featured on the Pro & Content podcast this week! She shared her insights regarding how social media has changed PR and her opinions on the “traditional press release.”
Tune in here: http://bit.ly/aK1Onh.
Al La Carte PR: Customized Pitch-Writing
At Three Girls, we focus on helping the little guy: small- and medium-sized businesses that need PR the most, but often can afford it the least. While we do offer comprehensive Public Relations campaigns, we understand that not all companies are ready or have the resources to invest in an All-Inclusive campaign, which is why we offer a variety of Al la Carte PR Services to fit the needs of almost any budget. Read more
5 Fun Articles
There’s a lot of great content out there. Here are 5 fun articles from around the web we found over the past couple of weeks:
- When to use i.e. in a sentence http://bit.ly/ci1mBl – The Oatmeal put together this fun, illustrated explanation of when i.e. should be used in a sentence. Read more
Case Study: Plush Puffs Gourmet Marshmallows
It’s no secret that Three Girls is the first and only PR Agency in the nation to actually GUARANTEE editorial media coverage. Although we’ve been told by other PR folks that promising media coverage is “impossible,” “crazy,” and “unheard of,” we’ve met our Media Guarantees 100% of the time! Want an example? Here’s a case study of Plush Puffs Gourmet Marshmallows:
What are they? Plush Puffs Gourmet Marshmallows are handmade, all natural, low-fat intensely flavored marshmallows! Light, fluffy, billowy puffs of sticky, gooey goodness, all eight flavors of these delicious marshmallows are made the old fashioned way – handmade in a two day process of whipping to a heavenly lightness, and flavored with the absolute highest quality all-natural ingredients. Read more
5 Must-Read Articles
There’s a lot of great content out there. Here are a 5 must-read articles we found online over the past week.
- 5 Unique Traits of Great Small Company Employees – Small companies are different than large, fortune 1000 firms. It’s time they start hiring differently, too. This is a great list of traits to look for, including a non-standard personality and having something to prove. Read more
How to Pitch Your Story
So you’ve got a fabulous story idea that would be perfect for that website, blog, magazine or newspaper. What do you do? Mashable Editor in Chief Adam Ostrow offered advice about how to pitch your story to a media outlet on PRSarahEvans.com:
What is your preference email or phone?
Email!
How do you feel about being pitched via social media?
I don’t mind it, but it’s really not part of my workflow, so it can be less efficient. My Facebook and Twitter accounts are a mix of both my business and personal life, whereas our news box is all business. So, I don’t mind it, but you’re just not doing us or yourself any favors by trying to pitch us this way. Read more
The View From The Bay Canceled
Earlier today, Erika and I learned a long-standing Bay Area institution was canceled. The View From The Bay, an afternoon show on ABC, will have their last show July 23. Over the years we’ve enjoyed watching and placing clients on the show, and will miss everything from easy recipes viewers can do at home to tips for living a healthier, fulfilling life. Read more
5 Tips for Writing a Pitch That Stands Out
Journalists and bloggers literally receive hundreds of pitches, or story ideas, a day. How do you make sure yours doesn’t get lost among the masses? Here are 5 tips for writing a pitch that stands out from all the others:
- Before you start writing, think about why the outlet’s readers should care and summarize it in one sentence. For example, if you make high quality chocolate that looks like sushi, why would Moms and Dads reading a parenting magazine care? One successful angle we used for this was sushi she could eat while pregnant. Read more
DIY PR – 3 Subject Line Tips
A carefully crafted pitch is an important step for those approaching the media asking for editorial coverage, but perhaps even more important is the subject line of the pitch. At Three Girls, we recommend pitching via email because:
- It’s less intrusive.
- Information is provided in one place.
- You can include a link to additional information.
- Media professionals generally prefer it.