One of the questions we ask our clients at the beginning of each editorial media pitching campaign is, “If you could be in any media outlet, which would you choose?”
The answer is almost always the Ellen DeGeneres Show or Better Homes & Gardens. Although not every product or service is ideal for Ellen or Better Homes, there is an outlet out there that they would be good for.
How to Find the Best Media Target for Your Business
How do you find that media outlet, pitch the right journalist and secure editorial coverage? Think about the following two questions:
- Who is your target demographic?
- What do they read, watch or listen to?