A great public relations campaign is a successful way to achieve free publicity and a lot of buzz. Unfortunately, no matter how many pitches you send out, reporters will always have the final say on running your content. This means sometimes you may get misquoted or mentioned less than you were originally promised.
Media communication is all about establishing two-way relationships. Here is a quick guide to working with reporters, how to maintain relationships and get them to report your story.
Media Communication: 3 Tips for Working with Reporters
- Be Accessible
An essential part of great media communication is accessibility. Reporters want to be able to get information for their stories easily and quickly. You want to make yourself as available to the reporter as you can be, which means including your contact information (phone and email), and preparing yourself to readily give out information at the drop of a hat. Before you even press send, you should have these items available.