Media Communication: 3 Tips for Working with Reporters

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Are you building strong relationships with reporters? Follow these media pitching tips.

A great public relations campaign is a successful way to achieve free publicity and a lot of buzz. Unfortunately, no matter how many pitches you send out, reporters will always have the final say on running your content. This means sometimes you may get misquoted or mentioned less than you were originally promised.

Media communication is all about establishing two-way relationships. Here is a quick guide to working with reporters, how to maintain relationships and get them to report your story.

Media Communication: 3 Tips for Working with Reporters

  1. Be Accessible

An essential part of great media communication is accessibility. Reporters want to be able to get information for their stories easily and quickly. You want to make yourself as available to the reporter as you can be, which means including your contact information (phone and email), and preparing yourself to readily give out information at the drop of a hat. Before you even press send, you should have these items available.
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How to Get Coverage in Media Outlets Like Better Homes & Ellen

Woman reading a magazine

How can you get your business in your dream media outlet? This blog post explains.

One of the questions we ask our clients at the beginning of each editorial media pitching campaign is, “If you could be in any media outlet, which would you choose?”

The answer is almost always the Ellen DeGeneres Show or Better Homes & Gardens. Although not every product or service is ideal for Ellen or Better Homes, there is an outlet out there that they would be good for.

How to Find the Best Media Target for Your Business

How do you find that media outlet, pitch the right journalist and secure editorial coverage? Think about the following two questions:

  • Who is your target demographic?
  • What do they read, watch or listen to?

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5 Tips to Write a Media Pitch That Stands Out

Journalists and bloggers literally receive hundreds of media pitches, or story ideas, a day. How do you make sure yours doesn’t get lost among the masses?

5 Tips to Write a Media Pitch That Stands Out

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Follow these media pitching tips to stand out!

Here are 5 quick tips for writing a media pitch that stands out from the rest:

  1. Before you start writing, think about why the outlet’s readers should care and summarize it in one sentence. For example, if you make high quality chocolate that looks like sushi, why would Moms and Dads reading a parenting magazine care? One successful angle we used for this on behalf of one of our clients was sushi she could eat while pregnant. In fact, it landed our client in major magazines like Parents.
  2. Include the summary of why readers should care at the beginning of the pitch. This will ideally catch the reporter’s attention right away and provide incentive for them to keep reading.
  3. Include additional information about the product, company or service – but not too much! You want to give the writer enough information to decide if this is something they might cover, although you also need to keep it short. A good rule of thumb is to keep the entire pitch to 2-3 short paragraphs, so it fits on one computer screen or can be read easily on their mobile devices.
  4. Include a link to your website. This might seem simple, but a lot of people forget to do this. Provide a URL that links directly to more information. For example, if you’re pitching your line of summer hats, link directly to your “Summer Hats” page instead of your home page. If you’ve created an electronic press kit for your business, make sure you include a link to it as well!
  5. Include your contact information. Although most reporters prefer to communicate via email, some will pick up the phone and call if they’re on deadline. Include your phone number in your email signature so they can get a hold of you urgently if they need to.

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Media Pitching Tip! Tips, Tricks & Tidbits from Three Girls Media

How can you effectively pitch the press to get more editorial media coverage for your product, service or story? Erika Taylor Montgomery, CEO, shares a helpful tip in the video below.

Want to learn more about public relations and marketing? Stay tuned for more Tips, Tricks & Tidbits from Three Girls Media, or check out more of our recent blog posts! Continue reading

8 Smart Public Relations Lessons from ‘Orange is the New Black’

Three Girls' public relations tips

What can you learn about public relations from the women at Litchfield? Keep Reading to find out!

The hit Netflix show ‘Orange is the New Black’ is about to release its next season! Fans of the show, including myself, have been waiting a full year to find out what is going to happen at Litchfield and the inmates whose fates were left in the air. To prepare for the new season, I have re-watched the entire series from the beginning. As I went through each episode again, I noticed quite a few lessons that can be used in public relations. Keep reading to discover eight tips from the show.

What is Public Relations?

Before we dive into the lives of Piper, Red, Dayanara and the rest of the ‘Orange is the New Black’ gang, you need to understand public relations. Continue reading