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Small Business Marketing: Getting Back to Basics

Small Business Marketing: Getting Back to Basics

by Erika Montgomery | Dec 30, 2013 | Marketing, Social Media

This time of year lends itself to self-examination and evaluation. How has your small business marketing been going? Have you achieved the goals you set for yourself last year? How can you make sure your email marketing, blogging, social media management and media...
Social Media Campaign: Top Wins from 2013

Social Media Campaign: Top Wins from 2013

by Erika Montgomery | Dec 28, 2013 | Blogging Tips, Digital Marketing, Marketing, Public Relations, Social Media

As a publicist in my 20s, I have learned that taking advice from those older, smarter and wiser than me is not only incredibly inspirational, it saves me a lot of time and frustration. The same principle can be applied to a business’ social media campaign. There is no...
New Year’s Eve – 3 Marketing Lessons from Times Square

New Year’s Eve – 3 Marketing Lessons from Times Square

by Erika Montgomery | Dec 27, 2013 | Marketing, Public Relations, Social Media

New Year’s Eve in Times Square is an American tradition that we look forward to all year long. Every TV in the country seems to flash with images of the bright city with a countdown in the corner. For years we watched Dick Clark usher in the New Year and now we watch...
Social Media Management: 7 Tips For Writing Better Tweets

Social Media Management: 7 Tips For Writing Better Tweets

by Erika Montgomery | Dec 26, 2013 | Social Media

The first social media platform most businesses join is Twitter. That’s because it’s the most popular network, and from a social media management stance, it’s considered one of the easiest platforms to use. It is a great social messaging platform to send news briefs,...
Social Media Campaign Tips to Beat Holiday Stress

Social Media Campaign Tips to Beat Holiday Stress

by Erika Montgomery | Dec 24, 2013 | Blogging Tips, Marketing, Public Relations, Social Media

It’s Christmas Eve! If you’re anything like me, you are running around gathering last minute trinkets and wrapping paper to decorate the gifts that have been sitting on your desk for a week. It’s complete chaos and doesn’t feel very festive; in...
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