by Erika Montgomery | Jun 12, 2013 | Marketing
Marketing plans have several moving parts and take time to put together as well as execute. If you are an entrepreneur or small business owner looking to write your own, there are a few things it must include. Here are some of the most important aspects needed for an...
by Erika Montgomery | Jun 11, 2013 | Marketing
This past week, Evian released a YouTube video featuring adults reacting to their baby reflections in a store front window. What is Evian’s brand identity? Youth, and it’s stronger than ever. There has been a flood of information telling businesses to...
by Erika Montgomery | Jun 10, 2013 | Marketing, Social Media
I get it. You’re busy. In addition to everything that keeps most people busy, you own your own business. You have a hard enough time getting everything on your list done, but now you’re supposed to market your company with social media, too? How do you...
by Erika Montgomery | Jun 8, 2013 | Business Tips, Social Media
Many of you may be asking what social photography actually is and if you should even care. Well, this trend on the Internet is definitely something that companies should be aware of for many reasons, but first, let me explain social photography itself. A subcategory...
by Erika Montgomery | Jun 7, 2013 | Marketing, Public Relations, Social Media
Social media is essential for small business today. What used to be seen as a personal way to waste time chatting away with friends, family or even strangers has now become a professional tool for building business, increasing brand awareness and attracting new...
