by Erika Montgomery | Jun 6, 2013 | Business Tips, Marketing, Social Media
Last week, we discussed tips to making a social media contest a success on Facebook and Instagram. In our second half, we will discuss tips on using Pinterest and Twitter for social media contests while keeping in mind that the success of your contest relies on how...
by Erika Montgomery | Jun 5, 2013 | Marketing, Media Coverage, Public Relations
Getting media coverage is not a simple task and it all begins (and could end) with your press release. Here are some of the best tips to help you successfully distribute your press releases and help you secure some media coverage for your company. Is it...
by Erika Montgomery | Jun 4, 2013 | Marketing
Generation Y. Millennial. 72 million entitled, optimistic, educated, disappointing, tech savvy idiots. Yeah, they get that a lot. As the soon-to-be largest generation, Gen Y is taking the lead in spending; in fact, millennial spending power rounds out to a nice $200...
by Erika Montgomery | Jun 3, 2013 | Business Tips, Marketing
Is strategic positioning something you considered when designing your company’s website or store layout? If it isn’t, it should be. An Example of Product Positioning The other day I went to Kohl’s to do some shopping. Because I haven’t spent...
by Erika Montgomery | Jun 1, 2013 | Media Coverage, News
Did you have a magnificent May? We sure did, and so did some of our clients! Here’s some the media coverage we secured for them this past month: Media Outlet: Yahoo! Homes Client: Irene Moustakas, Granite Financial From the article: “A large factor in the MBA...