by Erika Montgomery | Jun 18, 2013 | Business Tips, Marketing
What are incentive programs? Too many companies are ignoring the fact that incentive programs are crucial to maintaining employees, especially millennials. Contrary to previous generations’ beliefs, the job itself is not enough motivation to keep an employee at the...
by Erika Montgomery | Jun 17, 2013 | Marketing, Social Media
It’s not uncommon for friends and family to ask for my advice when it comes to marketing or public relations; after all, it’s what I do. But not everyone has someone to turn to when they’re not quite sure how to get the word out about their company....
by Erika Montgomery | Jun 15, 2013 | Business Tips, Digital Marketing, Marketing
A banner ad may not be the first marketing tactic that comes to mind, but this post will discuss why they are actually quite effective. Online advertising is not a new concept. Neither is the idea of using a banner ad. Both methods took off in the 1990s and have been...
by Erika Montgomery | Jun 14, 2013 | Marketing, Social Media
Social media can be tricky, and it’s no secret that Twitter can be one of the more difficult microblogging sites to figure out. Though it’s been around for several years now and has already been integrated into the daily lifestyle of Gen Y, Twitter has...
by Erika Montgomery | Jun 13, 2013 | Business Tips, Marketing
We’ve all heard of the 5 W’s for journalism: who, what, when, where and why. They are the elements of information gathering needed to get the full story. But the 5 W’s don’t just apply to journalism; they can also apply to your business strategy in marketing. Whether...
