How To Fix a Failed Pitch

How To Fix a Failed Pitch

You’ve pitched a great product, service or news about your company to the media but you’re still not getting a response. You may want to reconsider your entire approach. Perhaps your story idea isn’t focused or you’re pitching the wrong reporters. Maybe you haven’t...
Business Cards – Keep Them or Trash Them?

Business Cards – Keep Them or Trash Them?

In a business world ruled by technology, is a business card still relevant? When was the last time you actually dug into your pocket or briefcase to hand one out or to look at someone else’s? Some say the day of handing out a business card has long come and...