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Hackers: Protect Your Brand From Them
In the past few weeks, social media security has been at the forefront of people’s minds, with the latest string of account hackings hitting big organizations like the Associated Press, 60 Minutes, 48 Hours and the Onion just last month. There are several reasons why...
Reddit for Success
The social sharing site reddit is wildly popular, and becoming more so every day. As of this May, reddit had 170 million unique visitors from 180 different countries. A place for people to post articles, links and information, reddit is a unique site that allows the...
Adding Value with Social Media Platforms
Are you investing time and resources into your company's social media platforms? I recently read a post on JeffBullas.com that shared some fascinating statistics: There are 1.5 billion social network users 80% of online users interact with social networks regularly...
Business Strategy: The 5 W’s – Part 2
As we explained in last week’s blog post, the 5 W’s are an essential part of your business strategy to relaying concise information to your audience. In this week’s blog post we will cover the next two of the 5 W’s, where and why. We will also discuss how to develop a...
Incentive Programs: What do Employees Need to Stay Motivated?
What are incentive programs? Too many companies are ignoring the fact that incentive programs are crucial to maintaining employees, especially millennials. Contrary to previous generations’ beliefs, the job itself is not enough motivation to keep an employee at the...
Marketing Strategies for Small Business
It's not uncommon for friends and family to ask for my advice when it comes to marketing or public relations; after all, it's what I do. But not everyone has someone to turn to when they're not quite sure how to get the word out about their company. How do you decide...
Banner Ad: The Marketing Advantages
A banner ad may not be the first marketing tactic that comes to mind, but this post will discuss why they are actually quite effective. Online advertising is not a new concept. Neither is the idea of using a banner ad. Both methods took off in the 1990s and have been...
Twitter Use Optimization and Getting Targeted Twitter Followers for Your Business
Social media can be tricky, and it's no secret that Twitter can be one of the more difficult microblogging sites to figure out. Though it's been around for several years now and has already been integrated into the daily lifestyle of Gen Y, Twitter has still not...
Business Strategy: The 5 W’s – Part 1
We’ve all heard of the 5 W’s for journalism: who, what, when, where and why. They are the elements of information gathering needed to get the full story. But the 5 W’s don’t just apply to journalism; they can also apply to your business strategy in marketing. Whether...
Marketing Plan: How to Create One for Your Small Business
Marketing plans have several moving parts and take time to put together as well as execute. If you are an entrepreneur or small business owner looking to write your own, there are a few things it must include. Here are some of the most important aspects needed for an...
What is Your Brand Identity?
This past week, Evian released a YouTube video featuring adults reacting to their baby reflections in a store front window. What is Evian's brand identity? Youth, and it's stronger than ever. There has been a flood of information telling businesses to appeal to...
Social Media Marketing Ideas for the Busy Entrepreneur
I get it. You're busy. In addition to everything that keeps most people busy, you own your own business. You have a hard enough time getting everything on your list done, but now you're supposed to market your company with social media, too? How do you make the time?...
Social Photography
Many of you may be asking what social photography actually is and if you should even care. Well, this trend on the Internet is definitely something that companies should be aware of for many reasons, but first, let me explain social photography itself. A subcategory...
Creative Marketing Strategies – YouTube for Business (Part 1)
Social media is essential for small business today. What used to be seen as a personal way to waste time chatting away with friends, family or even strangers has now become a professional tool for building business, increasing brand awareness and attracting new...
Contest: Tips to Social Media Success – Part 2
Last week, we discussed tips to making a social media contest a success on Facebook and Instagram. In our second half, we will discuss tips on using Pinterest and Twitter for social media contests while keeping in mind that the success of your contest relies on how...