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Social Media Marketing Stats From 2012
As we begin the New Year, a lot of companies are thinking about the coming year and how to make social media marketing work for them. Which social networking sites should you invest in? How can you make your company's social media marketing more powerful? Last year, a...
Klout: What is it? Why Do I want it?
Social media has the power to influence the masses, and in a day and age when we are constantly immersed in new and cutting edge technologies, it is important to embrace all resources that could potentially further a brand or business' online influence. Did you...
Social Media: How To Make People Listen To You
According to a Pew Research Center study, 65% of the adult online population uses social networks. That’s a lot of people who can potentially see your company’s social media updates, but how do you get them to listen? First, you need to fully understand the rules of...
Using Facebook for Customer Service
Oh, customer service...the one place every customer usually dreads calling. In the old days, there was no real way for a customer to vent their feelings of disappointment of a company's product or service other than taking the time to call and speak with a customer...
Social Media – Time to Hop on the Twitter Train
We have written time and time again on the value that Twitter holds for small and emerging businesses. Social media has immense potential in relation to brand expansion and relationship building, and understanding the capabilities this social media platform holds is...
How To Avoid Email Overload – Part 2
According to sidsavara.com, the average U.S. worker spends 13 hours per week reading, writing or responding to email. That time can be double after coming back from a vacation. If you’re feeling overwhelmed when you open your email inbox then you should take look at...
How To Avoid Email Overload – Part 1
With the holidays here, many of us are taking time off and putting our email inboxes on vacation mode. Once we get back however, that email inbox may be overflowing with hundreds of messages. Not only can it be overwhelming, but it can also take up a lot of time...
Top 3 Business Blogging Tips
You already know the importance of blogging for your business. It can help with your marketing efforts, social media campaigns and search engine optimization for your website. But are you getting the results you were hoping for? Here are the top three tips to help...
Search Engine Optimization – What is it? Why Do I Care? Part Two
Last week we introduced search engine optimization in Part 1 of this two-part series and determined that it was a valuable tool for growing businesses. Today, we delve deeper into the practice of search engine optimization, commonly abbreviated as SEO, and reveal some...
How To Fix a Failed Pitch
You’ve pitched a great product, service or news about your company to the media but you’re still not getting a response. You may want to reconsider your entire approach. Perhaps your story idea isn’t focused or you’re pitching the wrong reporters. Maybe you haven’t...
Your Business and Its New Year’s Resolution
Have you set a resolution for your business in 2013? If you did not make one last December, this might be a good time to start thinking about it. A business resolution can be anything from employee training to taking your social media sites to the next level. Here are...
Search Engine Optimization – What is it? Why Do I Care? Part One
The power of the Internet is truly infinite and the tools that we currently have access too are continuously changing at a rate that really proves the incredible value that lies within the web in this day and age. It is no secret that everyone with a computer, tablet...
Business Social Media Tips for 2013
2012 is coming to an end and 2013 is just a few weeks away, so it’s time to start thinking about how you want your business’ social media marketing strategy to go next year. While much of it may be similar to last year’s strategy, social media is constantly changing...
Business Cards – Keep Them or Trash Them?
In a business world ruled by technology, is a business card still relevant? When was the last time you actually dug into your pocket or briefcase to hand one out or to look at someone else's? Some say the day of handing out a business card has long come and gone....
Tumblr Tools for Building Business Part Two
Last week, we introduced various tools that can be used to build a brand or business online using the social media platform that known as Tumblr. This week, we will continue to familiarize you with a few more strategic practices to increase following and keep fans...