by Erika Montgomery | Jul 3, 2014 | Blogging Tips, Digital Marketing, Marketing, Public Relations, Social Media
For one month every few years the world stops spinning. People across the globe drop everything – work, school and responsibility. Millions huddle in front of televisions, radios and computers in support of “the beautiful game.” The World Cup has an...
by Erika Montgomery | Jul 1, 2014 | Blogging Tips, Digital Marketing, Marketing, Social Media
I hate to break it to you, but as you’re spitting out content for your readers, they’re probably not reading it. Why? They don’t care. While that sounds harsh, it could be the main reason you are not seeing any real engagement numbers popping up....
by Erika Montgomery | Jun 24, 2014 | Blogging Tips, Digital Marketing, Marketing, Public Relations
Fun Fact: Google considers around 200 factors when ranking for SEO (search engine optimization). As publicists, we are always talking to our clients about SEO. Search engine optimization is what each of our clients want to master. They want to be seen, clicked, liked,...
by Erika Montgomery | Jun 20, 2014 | Blogging Tips, Business Tips, Digital Marketing, Marketing, Public Relations, Social Media
With summer beginning on June 21st, the season of socializing is finally upon us! Whether your favorite past times include BBQs, glamping or naps by the pool, anyone can break their seasonal cocoon by capturing and sharing their favorite moments of summer on social...
by Erika Montgomery | Jun 17, 2014 | Blogging Tips, Marketing, Public Relations
Ever since February, I have been spending nearly every weekend at my boyfriend’s cabin remodeling. When a pipe burst on Valentine’s Day weekend, a $12,000 insurance claim quickly turned into a complete remodeling of the entire cabin, including new windows,...
by Erika Montgomery | Jun 12, 2014 | Blogging Tips, Business Tips, Digital Marketing, Marketing, Social Media
In the 1980s, Head and Shoulders ran a popular ad campaign with the memorable tag line, “You never get a second chance to make a first impression.” Turns out, the folks behind the anti-dandruff shampoo were onto something. Research shows people make first...
