by Erika Montgomery | Feb 21, 2013 | Blogging Tips, Marketing, Social Media
Everyone is jumping on the social media bandwagon, but one thing most people don’t realize is that social media equals coming up with lots of content – which means writing. Content is king on the Internet and without it, being on any social media platform won’t...
by Erika Montgomery | Feb 20, 2013 | Blogging Tips, Business Tips, Marketing, Public Relations
If you’re managing your company’s public relations, it’s important to have strong writing skills while still being entertaining. From writing pitches to social media updates, the last thing you need is writer’s block. So what do you do when it happens? Here are some...
by Erika Montgomery | Feb 15, 2013 | Blogging Tips, Business Tips, Digital Marketing, Marketing, Public Relations
As you talk to other business owners about creating a website, blog or both, someone will probably recommend you take a look at WordPress. What is it? WordPress is a free and open source blogging tool and content management system that allows user customization and...
by Erika Montgomery | Feb 11, 2013 | Blogging Tips, Marketing
As an entrepreneur, do you make time for content marketing? As an effective strategy for small business owners to get the word out about their company, it’s important you understand what content marketing is and how to make it work for you. What is Content...
by Erika Montgomery | Feb 9, 2013 | Blogging Tips, Business Tips, Digital Marketing, Public Relations, Social Media
As more companies are seeing the benefit of social media, it is important that we talk about some social media laws. The two subject areas (relating to social media) that are the most common areas for laws to be broken are: copyright and privacy. Make sure to keep...
by Erika Montgomery | Feb 4, 2013 | Blogging Tips, Digital Marketing
We’ve discussed search engine optimization (SEO) before, but it’s important enough for small business owners trying to raise their website’s visibility that it’s worth bringing up again. Stefanie did a great job of explaining what SEO is and...
